Karina Brisby, director of digital, The Children’s Society Lucy Wappett, digital manager, The Children’s Society Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk

1. Karina Brisby @karinab Director of
Digital
Lucy Wappett @lwappett Digital
Manager
21 May 2015 1
Influencing culture
and enhancing skills

2.  Disconnect – enthusiasm
vs skills and knowledge
 New digital strategy
 Staff engagement with
digital
The first steps and why we decided to
do it
21 May 2015 2

3.  Find out what staff
want/need to know
 Digital team brainstorm –
what do they need to know
 Focus on internal and
external expertise
 Decide on the format
What is Digital Lunch Bytes and how we did
it?
21 May 2015 3

4.  Invite speakers in good time
 Give them context in the invite
 Be flexible
 Tell them what to expect
 Have a back up plan
 Something to consider
 Incentive for attendance at multiple events
 Prize draw at the end of the season
 Low cost
Bringing the camel to the water –
speakers and audience
21 May 2015 4

5.  1/5 of staff have attended including CEO and directors
 95% feel their knowledge of digital has been ‘improved’
or ‘greatly improved’
 Think about….
 timing
 acoustics
 access
 momentum
 And …it’s a lot of work!
Impact and learning
21 May 2015 5
‘Thank you for doing these, they
were very interesting and will feed
into how I think about various
pieces of work’

6.  Always On
 Co-creation
 Immersive
 Authoritative vs. Fun
 Listening
 Everywhere
 Amplifying
 Everyone understands
Next phase and transformation
21 May 2015 6

7. Karina Brisby, karina.brisby@childrenssociety.org.uk, @karinab
Lucy Wappett, lucy.wappett@childrenssociety.org.uk, @lwappett
What is Digital Lunch Bytes
21 May 2015 7

8. Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk

9. Digital
transformation
Conference
21 May 2015
London
#charitydigital
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