Abi Delderfield, quality and evaluation lead, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
2. What I’ll cover today…
o My team and role at Macmillan
o How we lowered the reading age of our
information
o How we developed our accessible formats
o Some top tips
7. Lowering the reading age
o Poorer health outcomes for people with lower
literacy
o Benchmarking showed us that:
• Our average reading age was 14
• National reading age between 9 and 11
• Set goal to reach a reading age of 11
16. Targeted promotion
• Free promotion via established channels
• Key contacts with community groups
• Targeting audience and professionals
• Events, awareness dates
• Have budget now – mainly PPC
17. Some top tips
o Small changes to copy can have a big impact
o Explore different formats
o Log all your contacts
o Research your audience needs, and ask them!
o Provide simple feedback channels and
opportunities for engagement
o Remember you can never reach everyone and
you will never meet everyone’s needs
19. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
20. South West Networking Group
10 November 2017
Bristol
#ccsouthwest
Inclusive
communications