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What does a great brief look like - an agency perspective
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Recommandé
lightning talk given at LKCE 2014 in hamburg on 2014-11-11
Embracing Failure
Embracing Failure
Tim Lossen
We live in a world of increasing complexity. To succeed in life and achieve our goals at work we need to be able to cut through complexity. Custting through complexity is really cutting through CRAP. C = Constraints R = Rules, A = Attitudes and P = Problems
Cutting Through Complexity
Cutting Through Complexity
SalesChannel International
Sites like Digg and Reddit allow users to promote and vote for their favorite stories, resulting in tons of attention for the winning sites. In "Make Your Vote Count... on Digg!" we talk about the interesting dynamics of these popular websites and how making remarkable content is the key to using these sites to promote your business.
Make Your Vote Count... on Digg!
Make Your Vote Count... on Digg!
Hall_
Frey, Jeremy G. (2016) Digital IUPAC: The need for global representation of chemistry and chemical information in the digital age At 251st American Chemical Society National Meeting and Exposition - Computers in Chemistry, United States. 13 - 17 Mar 2016
Digital IUPAC: The need for global representation of chemistry and chemical i...
Digital IUPAC: The need for global representation of chemistry and chemical i...
Jeremy Frey
Create change in the thinking and behaviors of your key stake holders
Harnessing the Art of Persuasion in Venues Today
Harnessing the Art of Persuasion in Venues Today
SalesChannel International
A very brief slide deck on the basics of conflict, with library-themed examples. Presented to Atlanta Emerging Librarians for the panel "You Got the Job – Now What? Rising to the Challenge in Your New Library Position"
Conflict!
Conflict!
Cliff Landis
Excellent interpersonal communication skills are not just a requirement on every job announcement--they are vital to succeed in today's library! Attendees will learn how to use different communication styles to interact effectively with people across several library settings. A variety of interpersonal communication topics will be covered, including: basic communication skills, direct vs. indirect communication, conflict management, and professional relationship maintenance.
Say What You Mean: Professional Communication Skills for Librarians
Say What You Mean: Professional Communication Skills for Librarians
Cliff Landis
Top ten slide tips using the article by Garr Reynolds
Top Ten Slide Tips
Top Ten Slide Tips
cwillis3
Recommandé
lightning talk given at LKCE 2014 in hamburg on 2014-11-11
Embracing Failure
Embracing Failure
Tim Lossen
We live in a world of increasing complexity. To succeed in life and achieve our goals at work we need to be able to cut through complexity. Custting through complexity is really cutting through CRAP. C = Constraints R = Rules, A = Attitudes and P = Problems
Cutting Through Complexity
Cutting Through Complexity
SalesChannel International
Sites like Digg and Reddit allow users to promote and vote for their favorite stories, resulting in tons of attention for the winning sites. In "Make Your Vote Count... on Digg!" we talk about the interesting dynamics of these popular websites and how making remarkable content is the key to using these sites to promote your business.
Make Your Vote Count... on Digg!
Make Your Vote Count... on Digg!
Hall_
Frey, Jeremy G. (2016) Digital IUPAC: The need for global representation of chemistry and chemical information in the digital age At 251st American Chemical Society National Meeting and Exposition - Computers in Chemistry, United States. 13 - 17 Mar 2016
Digital IUPAC: The need for global representation of chemistry and chemical i...
Digital IUPAC: The need for global representation of chemistry and chemical i...
Jeremy Frey
Create change in the thinking and behaviors of your key stake holders
Harnessing the Art of Persuasion in Venues Today
Harnessing the Art of Persuasion in Venues Today
SalesChannel International
A very brief slide deck on the basics of conflict, with library-themed examples. Presented to Atlanta Emerging Librarians for the panel "You Got the Job – Now What? Rising to the Challenge in Your New Library Position"
Conflict!
Conflict!
Cliff Landis
Excellent interpersonal communication skills are not just a requirement on every job announcement--they are vital to succeed in today's library! Attendees will learn how to use different communication styles to interact effectively with people across several library settings. A variety of interpersonal communication topics will be covered, including: basic communication skills, direct vs. indirect communication, conflict management, and professional relationship maintenance.
Say What You Mean: Professional Communication Skills for Librarians
Say What You Mean: Professional Communication Skills for Librarians
Cliff Landis
Top ten slide tips using the article by Garr Reynolds
Top Ten Slide Tips
Top Ten Slide Tips
cwillis3
A presentation made at Strategy2014, a social media conference in Huntsville Alabama on March 11, 2014
Social Media Crisis Response, Lori Miller WHNT News 19
Social Media Crisis Response, Lori Miller WHNT News 19
Lori Miller
A brief description of what a PhotoCamp is, in preparation for PhotoCampMilwaukee taking place May 2, 2009 at Bucketworks in Milwaukee, Wisconsin. http://photocampmilwaukee.org/
What is a PhotoCamp?
What is a PhotoCamp?
Pete Prodoehl
Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.
Blogging 101
Blogging 101
Bryan Person
A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.
A Blogging Primer: Getting Started Today
A Blogging Primer: Getting Started Today
Bryan Person
This was a presentation that I did in March 2012 at Computers in Libraries in DC on "Getting to yes after the conference" (program called it getting to yes after CIL) Tips and tricks are for any library type of library.
Cil 2012--Getting to yes
Cil 2012--Getting to yes
Andrew Shuping
Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.
Blogging 101 (updated)
Blogging 101 (updated)
Bryan Person
Ignite Seattle 18 - The Petty Officer School of Management https://www.youtube.com/watch?v=uUCY_qTa5dc
Ignite Seattle 18 - The Petty Officer School of Management
Ignite Seattle 18 - The Petty Officer School of Management
jchenry
This is a presentation on the steps to a successful powerpoint.
Design and delivery cis
Design and delivery cis
mhbatiste
A look at the future of media through the lens of the object media
Adaptive media experiences for Ravensbourne College
Adaptive media experiences for Ravensbourne College
Ian Forrester
From the social networking panel at 2009 Charleston Green Business Expo
Are You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media Intelligence
Chad Norman
VIII Congreso de Costos del Mercosur VII Congreso de la Asociación Uruguaya de Costos III Congreso Latinoamericano de Costos Intervención de Gabriel Budiño en Mesa Redonda: SIG y Contabilidad de Gestión 8 de Noviembre de 2016, Montevideo, Uruguay.
Mesa Redonda: SIG y Contabilidad de Gestión
Mesa Redonda: SIG y Contabilidad de Gestión
Gabriel Budiño
Workshop for middle schol English teachers at United World College East (Singapore)
On Compelling Storytelling
On Compelling Storytelling
Alan Levine
Blog comments are a big part of your blogging and Inbound Marketing strategy. In this webinar we will look at what blog comments can mean on your blog, how to increase comments on your blog and look at some case studies of websites where blog comments are really working. We will also look at the other side and look at how leaving blog comments can help your own blog, build you as an authority and how to see if those comments are doing anything to help your search ranking.
A Deeper Look at Blog Comments
A Deeper Look at Blog Comments
Hall Internet Marketing
Presentation for all leaders, especially Scrum Masters about growing their leadership skills and being responsible for their leadership.
Own Your Leadership - Scrum Days 2017
Own Your Leadership - Scrum Days 2017
Paweł Pustelnik
At the cusp of a new era of ephemeral self-destroying Snapchat pictures and soon-forgotten WhatsUp messages, we will look at the progression of content creation for the social web that led us there. As we move from the wastelands, mostly characterised by the odd PR-message and overly contrived calls to action, we will travel an uphill road, witnessing the struggle of companies to find their voice on the social web. At the end of our journey we will arrive at the current heights, where production of content is more professional than ever. But it’s windy at the top: competitors are right around the corner, trolls are lurking everywhere and the need to keep adapting your content is omnipresent.
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Co...
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Co...
Digital Affairs
A quick summary on how to judge social media ROI and get the most out of your investments.
Social Media ROI
Social Media ROI
Nick Armstrong
Hello, my name is Abdulaziz Bandar, and this is my visual resume. Contact details at the end
Abdulaziz Visual Resume
Abdulaziz Visual Resume
Azuz Bandar
Online Identity & Reputation
Online Identity & Reputation
Mohammed Al-Taee
Learn how to take great shots with your digital camera and take advantage of the benefits offered by going digital with your photography.
Tech Tuesdays: Digital Photography
Tech Tuesdays: Digital Photography
BirminghamPublicLIbrary
10 basic points to keep in mind when planning and executing an effective social media campaign.
10 Points to consider when planning and executing a Social Media campaign
10 Points to consider when planning and executing a Social Media campaign
Melissa Attree
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
How to properly brief your agency by JJ Nonis Hacking Digital
How to properly brief your agency by JJ Nonis Hacking Digital
Jude Jefferson Nonis
Briefing an agency is easy..? Yes. If you follow a few simple rules. Kamikaze had a pleasure to support Polish teams in L'Oreal Brandstorm competition. During the contest we created a short presentation to make the cooperation as smooth as possible.
How to brief an agency... It's so simple!
How to brief an agency... It's so simple!
Agencja Kamikaze
Contenu connexe
Tendances
A presentation made at Strategy2014, a social media conference in Huntsville Alabama on March 11, 2014
Social Media Crisis Response, Lori Miller WHNT News 19
Social Media Crisis Response, Lori Miller WHNT News 19
Lori Miller
A brief description of what a PhotoCamp is, in preparation for PhotoCampMilwaukee taking place May 2, 2009 at Bucketworks in Milwaukee, Wisconsin. http://photocampmilwaukee.org/
What is a PhotoCamp?
What is a PhotoCamp?
Pete Prodoehl
Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.
Blogging 101
Blogging 101
Bryan Person
A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.
A Blogging Primer: Getting Started Today
A Blogging Primer: Getting Started Today
Bryan Person
This was a presentation that I did in March 2012 at Computers in Libraries in DC on "Getting to yes after the conference" (program called it getting to yes after CIL) Tips and tricks are for any library type of library.
Cil 2012--Getting to yes
Cil 2012--Getting to yes
Andrew Shuping
Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.
Blogging 101 (updated)
Blogging 101 (updated)
Bryan Person
Ignite Seattle 18 - The Petty Officer School of Management https://www.youtube.com/watch?v=uUCY_qTa5dc
Ignite Seattle 18 - The Petty Officer School of Management
Ignite Seattle 18 - The Petty Officer School of Management
jchenry
This is a presentation on the steps to a successful powerpoint.
Design and delivery cis
Design and delivery cis
mhbatiste
A look at the future of media through the lens of the object media
Adaptive media experiences for Ravensbourne College
Adaptive media experiences for Ravensbourne College
Ian Forrester
From the social networking panel at 2009 Charleston Green Business Expo
Are You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media Intelligence
Chad Norman
VIII Congreso de Costos del Mercosur VII Congreso de la Asociación Uruguaya de Costos III Congreso Latinoamericano de Costos Intervención de Gabriel Budiño en Mesa Redonda: SIG y Contabilidad de Gestión 8 de Noviembre de 2016, Montevideo, Uruguay.
Mesa Redonda: SIG y Contabilidad de Gestión
Mesa Redonda: SIG y Contabilidad de Gestión
Gabriel Budiño
Workshop for middle schol English teachers at United World College East (Singapore)
On Compelling Storytelling
On Compelling Storytelling
Alan Levine
Blog comments are a big part of your blogging and Inbound Marketing strategy. In this webinar we will look at what blog comments can mean on your blog, how to increase comments on your blog and look at some case studies of websites where blog comments are really working. We will also look at the other side and look at how leaving blog comments can help your own blog, build you as an authority and how to see if those comments are doing anything to help your search ranking.
A Deeper Look at Blog Comments
A Deeper Look at Blog Comments
Hall Internet Marketing
Presentation for all leaders, especially Scrum Masters about growing their leadership skills and being responsible for their leadership.
Own Your Leadership - Scrum Days 2017
Own Your Leadership - Scrum Days 2017
Paweł Pustelnik
At the cusp of a new era of ephemeral self-destroying Snapchat pictures and soon-forgotten WhatsUp messages, we will look at the progression of content creation for the social web that led us there. As we move from the wastelands, mostly characterised by the odd PR-message and overly contrived calls to action, we will travel an uphill road, witnessing the struggle of companies to find their voice on the social web. At the end of our journey we will arrive at the current heights, where production of content is more professional than ever. But it’s windy at the top: competitors are right around the corner, trolls are lurking everywhere and the need to keep adapting your content is omnipresent.
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Co...
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Co...
Digital Affairs
A quick summary on how to judge social media ROI and get the most out of your investments.
Social Media ROI
Social Media ROI
Nick Armstrong
Hello, my name is Abdulaziz Bandar, and this is my visual resume. Contact details at the end
Abdulaziz Visual Resume
Abdulaziz Visual Resume
Azuz Bandar
Online Identity & Reputation
Online Identity & Reputation
Mohammed Al-Taee
Learn how to take great shots with your digital camera and take advantage of the benefits offered by going digital with your photography.
Tech Tuesdays: Digital Photography
Tech Tuesdays: Digital Photography
BirminghamPublicLIbrary
10 basic points to keep in mind when planning and executing an effective social media campaign.
10 Points to consider when planning and executing a Social Media campaign
10 Points to consider when planning and executing a Social Media campaign
Melissa Attree
Tendances
(20)
Social Media Crisis Response, Lori Miller WHNT News 19
Social Media Crisis Response, Lori Miller WHNT News 19
What is a PhotoCamp?
What is a PhotoCamp?
Blogging 101
Blogging 101
A Blogging Primer: Getting Started Today
A Blogging Primer: Getting Started Today
Cil 2012--Getting to yes
Cil 2012--Getting to yes
Blogging 101 (updated)
Blogging 101 (updated)
Ignite Seattle 18 - The Petty Officer School of Management
Ignite Seattle 18 - The Petty Officer School of Management
Design and delivery cis
Design and delivery cis
Adaptive media experiences for Ravensbourne College
Adaptive media experiences for Ravensbourne College
Are You Listening? Building Relationships Thru Social Media Intelligence
Are You Listening? Building Relationships Thru Social Media Intelligence
Mesa Redonda: SIG y Contabilidad de Gestión
Mesa Redonda: SIG y Contabilidad de Gestión
On Compelling Storytelling
On Compelling Storytelling
A Deeper Look at Blog Comments
A Deeper Look at Blog Comments
Own Your Leadership - Scrum Days 2017
Own Your Leadership - Scrum Days 2017
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Co...
From Wastelands to Wuthering Heights. The Rocky Road to great Social Media Co...
Social Media ROI
Social Media ROI
Abdulaziz Visual Resume
Abdulaziz Visual Resume
Online Identity & Reputation
Online Identity & Reputation
Tech Tuesdays: Digital Photography
Tech Tuesdays: Digital Photography
10 Points to consider when planning and executing a Social Media campaign
10 Points to consider when planning and executing a Social Media campaign
En vedette
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
How to properly brief your agency by JJ Nonis Hacking Digital
How to properly brief your agency by JJ Nonis Hacking Digital
Jude Jefferson Nonis
Briefing an agency is easy..? Yes. If you follow a few simple rules. Kamikaze had a pleasure to support Polish teams in L'Oreal Brandstorm competition. During the contest we created a short presentation to make the cooperation as smooth as possible.
How to brief an agency... It's so simple!
How to brief an agency... It's so simple!
Agencja Kamikaze
Revolution
Revolution
silvanakalil
Agile development in an agency environment is hard. At Code ComputerLove we have moved away from the traditional agency model to a new, more effective way of working based on value and continual learning. From changing how project managers work and think about value to re-educating clients about more regular releases and smaller batches, we will share the lessons we have learnt along the way, the challenges we’ve faced and where are still looking to improve.
The Lean Studio: Running a modern agency
The Lean Studio: Running a modern agency
Daniel Furze
For agency, It's difficult to convert one line e-mail or a 15min call client's brief into a big and powerful campaign. At the end, there are no happiness between client and their agency. This is the simple slides to show you, from agency eye, how to create brief as tool of conversation to make powerful campaign. please comment and give advice, cheerio :)
How to create a powerful brief to your agency
How to create a powerful brief to your agency
Petra Dharma Anderson
Laura McFarlane - Strategy & the Agency Model - 4A's Strategy Festival 2013
Laura McFarlane - Strategy & the Agency Model - 4A's Strategy Festival 2013
American Association of Advertising Agencies
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4
rheaverma
LUMA Partners presents the "LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising".
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Partners
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR) It explains the necessary components of the brief.
Advertising, PR- Components of the client brief
Advertising, PR- Components of the client brief
Mamata Sampath
Introducción a Brand Planning por Iván Sánchez. Preparada para clases dictadas en Brother, escuela de creativos, en el 2010.
Brand planning1
Brand planning1
Ivan Sanchez
This is a presentation I gave September 19, 2008 to the Birmingham, AL Ad Fed membership. The event was promoted this way: "What is the future of advertising? Perhaps the better question today is, 'What is advertising?' In less than 10 years we’ve witnessed never-before-seen mutation in the marketing and advertising industries. Technology, consumer empowerment and media fragmentation are helping redefine the rules and methods of what defines an ad, how they’re made, who makes them and what kinds of impact we can expect to achieve. Tim Brunelle thinks this state of affairs is wonderful and hopes to convince you it is, too. His presentation mashes up management consulting, philosophy, copywriting, design, interaction, strategy, media negotiations and, most important—the primacy of ideas—to help you evolve your work in this new age."
What's The Future of Advertising?
What's The Future of Advertising?
Tim Brunelle
We're helping the next generation of agency talent by participating in an agency simulation for Solent University with a part real brief for isle of Wight Tourism.
Agency simulation brief
Agency simulation brief
Five by Five
Back to basics: Creative brief workshop Becky McOwen-Banks Before great creative work can be done it's key to create the environment in which creative work can be produced. In this pres we look at the processes and provide a few tips for those with a hankering for effective creative work. Skewed for the in-house relationships but applicable for anyone involved in the creative process. Covers: structure, department relationships, Briefs, idea generation, evaluating creative work and feedback
Back to basics: Creative brief workshop
Back to basics: Creative brief workshop
Becky McOwen-Banks
Client Brief Summary
Client Brief Summary
Reza Alavi
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
Lean Planning for Nimble Agences - Mirren New Business Conference 2012
Lean Planning for Nimble Agences - Mirren New Business Conference 2012
The Difference Engine
Highlights, experience and learnings from an agile transformation in a previous company and how they can be applied to the agency model. Sharing great insights and tips for managers and leaders on how to approach an agile implementation in agencies.
How to apply agile methodologies to the agency model | Agile for Agencies, Ea...
How to apply agile methodologies to the agency model | Agile for Agencies, Ea...
Project Director at MSLGROUP UK
The creative brief for advertising students studying strategy and creative. Intro lecture to CM417. Advertising centric for a beginner class.
The Creative Brief: An Introduction
The Creative Brief: An Introduction
edward boches
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Creative Brief Workshop
Creative Brief Workshop
Mr President
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
HubSpot
En vedette
(19)
How to properly brief your agency by JJ Nonis Hacking Digital
How to properly brief your agency by JJ Nonis Hacking Digital
How to brief an agency... It's so simple!
How to brief an agency... It's so simple!
Revolution
Revolution
The Lean Studio: Running a modern agency
The Lean Studio: Running a modern agency
How to create a powerful brief to your agency
How to create a powerful brief to your agency
Laura McFarlane - Strategy & the Agency Model - 4A's Strategy Festival 2013
Laura McFarlane - Strategy & the Agency Model - 4A's Strategy Festival 2013
Topic 2- Modules 1 to 4
Topic 2- Modules 1 to 4
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
Advertising, PR- Components of the client brief
Advertising, PR- Components of the client brief
Brand planning1
Brand planning1
What's The Future of Advertising?
What's The Future of Advertising?
Agency simulation brief
Agency simulation brief
Back to basics: Creative brief workshop
Back to basics: Creative brief workshop
Client Brief Summary
Client Brief Summary
Lean Planning for Nimble Agences - Mirren New Business Conference 2012
Lean Planning for Nimble Agences - Mirren New Business Conference 2012
How to apply agile methodologies to the agency model | Agile for Agencies, Ea...
How to apply agile methodologies to the agency model | Agile for Agencies, Ea...
The Creative Brief: An Introduction
The Creative Brief: An Introduction
Creative Brief Workshop
Creative Brief Workshop
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Plus de CharityComms
Dr Andreas Kappes, lecturer, City, University of London Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...
CharityComms
Stephen Follows, creative director, Catsnake Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audience
CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...
CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...
CharityComms
Nicky Hawkins, director of impact, FrameWorks Institute Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided times
CharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity comms
How framing is changing the rules of charity comms
CharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to comms
Applying behavioural insights to comms
CharityComms
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Why it's so hard to change minds
Why it's so hard to change minds
CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?
What if we thought right outside the box?
CharityComms
Rosie Chambers, coordinator, Marine CoLABoration
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communications
CharityComms
Michele Madden, managing director, nfpSynergy Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Trends in a turbulent world
Trends in a turbulent world
CharityComms
Gary Mazin, stories library manager, RNIB Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...
CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?
CharityComms
Cian Murphy, research director, nfpSynergy Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiences
CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture
CharityComms
Roisin Treacy, media and communications officer, Fight for Sight Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories
CharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of support
CharityComms
Francesca Corbett, press manager, Bowel Cancer UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
CharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negative
Crisis communications isn't always about the negative
CharityComms
Heather Sturgess, researcher & Becca Thomas, research officer
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
CharityComms
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How to find the heart of your story and truly connect with your audience
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Testing stories in the real world: a case study breakdown with Unicef and Cat...
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Shifting public perceptions of childhood obesity as part of a long-term appro...
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Golden rules for changing hearts and minds in divided times
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What has our brand got to do with our gossip culture?
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How to identify or develop a values framework and apply it to your audiences
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How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
Crisis communications isn't always about the negative
Crisis communications isn't always about the negative
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
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In the world of predictive analysis, few domains capture the imagination quite like the Main Bazar Chart. While often associated with games of chance, it’s a realm that delving into the intricate realm of data interpretation and forecasting. In this blog, we embark on a journey to demystify the Main Bazar Chart, exploring its origins, mechanics, and the underlying principles of predictive analysis that drive it.
Unveiling the Mystery of Main Bazar Chart
Unveiling the Mystery of Main Bazar Chart
Chart Kalyan
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Italy vs Albania Italy Euro 2024 squad Luciano Spalletti's full team ahead of...
Italy vs Albania Italy Euro 2024 squad Luciano Spalletti's full team ahead of...
Unveiling the Mystery of Main Bazar Chart
Unveiling the Mystery of Main Bazar Chart
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Croatia vs Italy Inter Milan Looking to Carry On Success at Euro 2024.pdf
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What does a great brief look like - an agency perspective
1.
THE PERFECT BRIEF Ben Clowney Hands
Up ben@handsup.co.uk
2.
BACKGROUND What’s the challenge? Why
now? What do you want from an agency? What does success look like? Flickr: fsse8info
3.
BUDGET Have one Ask for
options Keep some back Flickr: doug88888
4.
SCHEDULE Set a date Don’t
tell the truth Flickr: alq666
5.
REQUIREMENTS Do you have
a preferred platform? Are they flexible or fixed? Can it be phased? Flickr: pjohnkeane
6.
COMMON The process is PITFALLS too
rigorous Fotopedia
7.
You give too
much information Photo: Dave Mercer
8.
You forget to mention
existing functionality
9.
Photo: Lawyer’s Weekly You
are so preoccupied with whether or not you could, you don't stop to think if you should
10.
You don’t give
the agency a clear role Flickr: Clare Bell
11.
Photo: Lawyer’s Weekly You
argue down price and expect the world
12.
You let a
vague brief become a contract Flickr: miuenski
13.
QUICK TIPS FOR PAIN-FREE TENDERING Fotopedia:
US Army
14.
PAIN-FREE TENDERING Make some
calls Create a shortlist Explain the process Meet the best Make your choice Sign a contract Fotopedia: US Army
15.
AND FINALLY… Be nice
& good luck! Fotopedia: US Army
16.
handsup.co.uk @HUdigital Fotopedia: US Army
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