Michael Laffan, digital and marketing manager and George Gurr marketing executive, British Lung Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
3. blf.org.uk
Awareness that breathlessness could be a sign
of a lung condition, and should not be ignored
Secondary objectives
- Increased awareness among health care professionals of
the implications of breathlessness for their patients
- Increased awareness among parliamentarians and policy
makers that breathlessness could be a sign of a lung
condition
Campaign objectives
23. blf.org.uk
We placed over 100 pieces of media coverage – a mix
of national, regional, health care, consumer and
international.
The Sun
Daily Mail
Mail Online
Huffington Post
BBC Radio London
The Lancet
Pulse
Online PR
Woman & Home
Saga magazine
The Express
Yours Magazine
Nursing Times
BBC Newcastle
Glasgow Live
28. blf.org.uk
▪ 67% said they have taken action as a result
▪ 89% said the breath test has helped them
▪ 30% saw their GPs – up to 75,000 individuals
▪ 8% said they have been diagnosed – up to
20,000 individuals
▪ +30,000 new subscribers on email
Results
29. blf.org.uk
“It was thanks to your test
that I finally went to my GP,
hopefully it may have saved
my life. Thank you.”
30. blf.org.uk
“I'm glad I saw it because it's made
me take action to sort myself out,
I'm going to ring my GP for an
appointment tomorrow!”
31. blf.org.uk
“If I hadn’t spotted the breath
test that day, I’d still be
struggling on. Now I have hope.”
37. The future of
engagement:
developing audience-centred strategies
Sponsored by
25 April 2018
London
#CCaudience
WiFi: etcvenues
Password: wifi5048
38. Visit the CharityComms
website to view slides from
past events, see what events
we have coming up and to
check out what else we do:
www.charitycomms.org.uk