James Tattersfield, head of strategy, Latimer Group Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Co-creation for
impact.
James Tattersfield
Head of Strategy
Latimer Group
@JTattersfield

2. @latimergroup
through co-creation, we help organisations
and governments build and maintain a
transparent dialogue with their customers,
audiences & citizens.

3. why co-creation?

6. beneficiaries

7. donors

8. audiences

9. members of the public

10. co-creation
is about embedding
democratised
decision-making
into your organisation.

11. we believe it empowers
‘passive recipients of care’
to be transformed into
‘active agents of change’
in their communities.

12. how to co-create
with your audience
(in 3 easy steps)

13. 1.
identify the right people.

14. 2.
work with them to develop
solutions that are realistic
and based on their lives.

15. 3.
help them to distribute the
solution to their peers via
channels they respond to.

16. how do we do it?

17. insight & innovation
(research & development)
content & campaigns
(activation)
reach & influence
(distribution)

18. • Worked with young people around the
world to identify online influencers who
spoke out on FGM
• Created the world’s first Instagram
documentary
• #FreedomIs was screened to world
leaders at the Girl Summit 2014 in
partnership with UNICEF and the UK
Government.
• Results:
• 2,000+ 15-second Instagram clip
submissions from around the world.
444,000 social media actions taken.
• 3,000 pledges worldwide.
• 200,000 YouTube views in 5 days.

19. • Latimer worked with 6 YouTube
influencers to co-create & deliver a
communications plan that involved
coordinated global distribution of a ‘hero
film’ with subsequent ‘response’ materials
being seeded out across a two week
period.
• +1,000,000 views on YouTube across
multiple influencers channels.
• Mobilised a global audience across North
and South America, South Africa, UK and
Japan.

20. • Government report on violence
against women and girls was due to
be released but was 350 pages
long.
• Latimer worked with community
partners to identify young girls in
gangs at risk of violence and co-
create a series of short films.
• Content distributed via youth-led
community events across NE
England.

21. co-creation challenge

22. 1. Focus on one organisation per group - any volunteers?
2. Think about a big decision the organisation has to make in the
coming months.
3. How could you involve your beneficiaries etc. in this decision?
4. How would you incentivise them to keep engaged?
5. How could you make use of their reach and influence to shout
about the outcome of the decision?