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  Bridging the Gap: Integrating Communications and Fundraising Workshop  25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world.  W: www.charitycomms.org.uk T: 0207 426 8877
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Let’s do a bit of integration… ,[object Object],[object Object]
Overview of the session ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising and communications - our observations ‘ they think we are trying to control what they are trying to do, they don’t really recognise the value of brand in fundraising’
Communications and fundraising –  Fundamentally linked and used to enhance each other?
Dysfunctional relationship? Time for some new thinking
Time for new thinking – why? ,[object Object],[object Object],[object Object],[object Object]
Quick observations on conflict ,[object Object],[object Object],[object Object],[object Object]
Integration – secrets of success?
 
Secrets of success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use the Appreciative Inquiry tool to help improve integration ,[object Object],[object Object],[object Object],[object Object]
So what’s getting in the way of integration? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Barriers can exist at many levels but so can opportunities:
But first an exercise
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‘ Trading Places’ instructions ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘ Today we’re looking through the Johari Window’  - a self and team awareness tool
So what’s getting in the way of integration? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Barriers can exist at many levels but so can opportunities:
1. Strategic ,[object Object]
2. Brand
3. Leadership (or lack of…) Don’t mimic bad behaviour Play big not small You’re already a leader
4. Culture ,[object Object]
What do charity employees really want? ,[object Object],[object Object],[object Object],[object Object],5. Inter-team
5. Inter-team  Psychological tip Avoid ‘in-group’ and ‘out-group’ behaviour.  It is generally unproductive It is the Lowest Common Denominator of team building   Social Identity Theory
6. Individual The role of personality tests in integration
Back to the Johari Window  6. Individual
6. Individual Which Simpsons character are you aligned with?
ESTP - The Persuader  - Bart Strengths They love action and always seem to be doing something.  Clear-headed when dealing with emergencies.  Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Weaknesses Get bored easily.  Enjoys lavishing loved ones with big gifts 6. Individual
ESFP - The Entertainer  - Homer Strengths Generous & will go out of their way to help a colleagues.  Live for the moment & know how to make the most of each moment.  Weakness Can take conflict personally.  Resist relationships that require them to function on a high intuitive or thinking level  6. Individual
ENTP - The Originator  – Ken Brockman  Strengths Laid back and can get along with almost all other types of people.  Enjoy discussing & debating theories and concepts that interests them. Weaknesses Can initiate arguments because they enjoy the debate. 6. Individual
ISTP - The Craftsman – Slideshow Bob Strengths Usually self-confident, are not threatened by conflict or criticism  Weaknesses They thrive on action and excitement, and may stir things up to create it
Why change feels exhausting 6. Individual
Why change feels exhausting! 6. Individual
Why change feels exhausting! 6. Individual
Over to you - becoming ambassadors for integration
In summary... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Thank you
References & Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myers-Briggs Type Indicator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Scales ,[object Object],[object Object],[object Object],[object Object]
Take the Test ,[object Object],[object Object],[object Object]
The first pair – Direction of your Energy Force ,[object Object],[object Object],I E or
The second pair – Information Processing ,[object Object],[object Object],N S or
The third pair – Making Decisions ,[object Object],[object Object],F T or
The fourth pair – Organizing your Life ,[object Object],[object Object],P J or
You Should have a 4 letter code e.g. ENTP  - Find your Simpson character in the next 4 slides The Cross Match
Protectors (SJ) Type ESTJ Chief Wigam ESFJ Ned Flanders ISTJ Principal Skinner ISFJ Marge Simpson Character Strength Enthusiastic people who are driven to fulfil their obligations and duties. They are committed to relationships which they consider to be lifelong & unalterable – Good in a tight spot Warm hearted individuals who highly value their relationships.  Customer focused with the ability to bring out the best of people. Honour their commitments, Able to take constructive criticism well  Warm, friendly and affirming by nature, Excellent organizational capabilities  Weakness Tendency to always needing to be in charge and maybe controlling of friends & colleagues. Can be self-sacrificing and may not pay enough attention to their own needs Tendency to believe that they're always right, Their value for structure may seem rigid to others Extreme dislike of conflict and criticism, , Unlikely to express their needs, which may cause pent-up frustrations Click for more Info ESTJ - Overseer ESFJ - Supporter ISTJ - Examiner ISFJ - Defender
Creators  (SP) Type ESTP Bart ESFP  Homer ISTP Sideshow Bob ISFP Smithers Character Strength They love action and always seem to be doing something.  Clear-headed when dealing with emergencies.  Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Generous & will go out of their way to help a colleagues.  Live for the moment & know how to make the most of each moment.  Usually self-confident, are not threatened by conflict or criticism  Flexible and laid-back, usually willing to defer to their mates, Warm, friendly and affirming by nature  Weakness Get bored easily.  Enjoys lavishing loved ones with big gifts Can take conflict personally.  Resist relationships that require them to function on a high intuitive or thinking level  They thrive on action and excitement, and may stir things up to create it Extreme dislike of conflict and criticism, Tendency to hold back their thoughts and feelings, unless drawn out Click for more Info ESTP - The Persuader ESFP - The Entertainer ISTP - The Craftsman ISFP - The Artist
Intellectuals  (NT) Type ENTJ Krusty the Clown ENTP  Kent Brockman INTJ Mr Burns INTP Prof Frink Character Strength Enjoys lively intellectual conversations  - welcoming such interactions as a learning opportunity Laid back and can get along with almost all other types of people.  Enjoy dicussing & debating theories and concepts that interests them. Not threatened by conflict or criticism, Able to leave  relationships which should be ended,  Approach things which interest them very enthusiastically, Richly imaginative and creative ,  Weakness Can be direct & confrontational  Can initiate arguments because they enjoy the debate.  May be insensitive at times, Tendency to be unwilling or unable to accept blame Tend to be suspicious and distrusting of others, Tend to "blow off" conflict situations by ignoring them, or else they "blow up" in heated anger Click for more Info ENTJ - The Chief ENTP - The Originator INTJ - The Strategist INTP - The Engineer
Visionaries  (NF) Type ENFJ Apu ENFP Barney Grumble INFJ Lisa Simpson INFP Ralph Wigam  Character Strength Warm sociable people who are keenly in tune with other’s feeling & perspectives See the best in people and likely to bring out the best in people. Put a lot of effort into making thing work out between people Have very high expectations for themselves and others (both a strength and weakness) , Sensitive and concerned for others' feelings  Have Driven to meet other's needs, Strive for "win-win" situations  Weakness Well defined value systems can make them inflexible in some areas  Lack confidence in their own judgement Extreme dislike of conflict and criticism May tend to be shy and reserved , Perfectionist tendencies may cause them to not give themselves enough credit Click for more Info ENFJ - The Mentor ENFP - The Advocate INFJ - The Confidant INFP - The Dreamer
UK Population ISTJ 13.7% ISFJ 12.7% INFJ 1.7% INTJ 1.4% ISTP 6.4% ISFP 6.1% INFP 3.2% INTP 2.4% ESTP 5.8% ESFP 8.7% ENFP 6.3% ENTP 2.8% ESTJ 10.4% ESFJ 12.6% ENFJ 2.8% ENTJ 2.9%
More info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Bridging the Gap: Integrating Communications and Fundraising Workshop  25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world.  W: www.charitycomms.org.uk T: 0207 426 8877

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Communications and fundraising - an odd couple or the perfect relationship?

  • 1. Bridging the Gap: Integrating Communications and Fundraising Workshop 25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877
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  • 5. Fundraising and communications - our observations ‘ they think we are trying to control what they are trying to do, they don’t really recognise the value of brand in fundraising’
  • 6. Communications and fundraising – Fundamentally linked and used to enhance each other?
  • 7. Dysfunctional relationship? Time for some new thinking
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  • 10. Integration – secrets of success?
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  • 15. But first an exercise
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  • 18. ‘ Today we’re looking through the Johari Window’ - a self and team awareness tool
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  • 22. 3. Leadership (or lack of…) Don’t mimic bad behaviour Play big not small You’re already a leader
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  • 25. 5. Inter-team Psychological tip Avoid ‘in-group’ and ‘out-group’ behaviour. It is generally unproductive It is the Lowest Common Denominator of team building Social Identity Theory
  • 26. 6. Individual The role of personality tests in integration
  • 27. Back to the Johari Window 6. Individual
  • 28. 6. Individual Which Simpsons character are you aligned with?
  • 29. ESTP - The Persuader - Bart Strengths They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Weaknesses Get bored easily. Enjoys lavishing loved ones with big gifts 6. Individual
  • 30. ESFP - The Entertainer - Homer Strengths Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment. Weakness Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level 6. Individual
  • 31. ENTP - The Originator – Ken Brockman Strengths Laid back and can get along with almost all other types of people. Enjoy discussing & debating theories and concepts that interests them. Weaknesses Can initiate arguments because they enjoy the debate. 6. Individual
  • 32. ISTP - The Craftsman – Slideshow Bob Strengths Usually self-confident, are not threatened by conflict or criticism Weaknesses They thrive on action and excitement, and may stir things up to create it
  • 33. Why change feels exhausting 6. Individual
  • 34. Why change feels exhausting! 6. Individual
  • 35. Why change feels exhausting! 6. Individual
  • 36. Over to you - becoming ambassadors for integration
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  • 48. You Should have a 4 letter code e.g. ENTP - Find your Simpson character in the next 4 slides The Cross Match
  • 49. Protectors (SJ) Type ESTJ Chief Wigam ESFJ Ned Flanders ISTJ Principal Skinner ISFJ Marge Simpson Character Strength Enthusiastic people who are driven to fulfil their obligations and duties. They are committed to relationships which they consider to be lifelong & unalterable – Good in a tight spot Warm hearted individuals who highly value their relationships. Customer focused with the ability to bring out the best of people. Honour their commitments, Able to take constructive criticism well Warm, friendly and affirming by nature, Excellent organizational capabilities Weakness Tendency to always needing to be in charge and maybe controlling of friends & colleagues. Can be self-sacrificing and may not pay enough attention to their own needs Tendency to believe that they're always right, Their value for structure may seem rigid to others Extreme dislike of conflict and criticism, , Unlikely to express their needs, which may cause pent-up frustrations Click for more Info ESTJ - Overseer ESFJ - Supporter ISTJ - Examiner ISFJ - Defender
  • 50. Creators (SP) Type ESTP Bart ESFP Homer ISTP Sideshow Bob ISFP Smithers Character Strength They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment. Usually self-confident, are not threatened by conflict or criticism Flexible and laid-back, usually willing to defer to their mates, Warm, friendly and affirming by nature Weakness Get bored easily. Enjoys lavishing loved ones with big gifts Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level They thrive on action and excitement, and may stir things up to create it Extreme dislike of conflict and criticism, Tendency to hold back their thoughts and feelings, unless drawn out Click for more Info ESTP - The Persuader ESFP - The Entertainer ISTP - The Craftsman ISFP - The Artist
  • 51. Intellectuals (NT) Type ENTJ Krusty the Clown ENTP Kent Brockman INTJ Mr Burns INTP Prof Frink Character Strength Enjoys lively intellectual conversations - welcoming such interactions as a learning opportunity Laid back and can get along with almost all other types of people. Enjoy dicussing & debating theories and concepts that interests them. Not threatened by conflict or criticism, Able to leave relationships which should be ended, Approach things which interest them very enthusiastically, Richly imaginative and creative , Weakness Can be direct & confrontational Can initiate arguments because they enjoy the debate. May be insensitive at times, Tendency to be unwilling or unable to accept blame Tend to be suspicious and distrusting of others, Tend to "blow off" conflict situations by ignoring them, or else they "blow up" in heated anger Click for more Info ENTJ - The Chief ENTP - The Originator INTJ - The Strategist INTP - The Engineer
  • 52. Visionaries (NF) Type ENFJ Apu ENFP Barney Grumble INFJ Lisa Simpson INFP Ralph Wigam Character Strength Warm sociable people who are keenly in tune with other’s feeling & perspectives See the best in people and likely to bring out the best in people. Put a lot of effort into making thing work out between people Have very high expectations for themselves and others (both a strength and weakness) , Sensitive and concerned for others' feelings Have Driven to meet other's needs, Strive for "win-win" situations Weakness Well defined value systems can make them inflexible in some areas Lack confidence in their own judgement Extreme dislike of conflict and criticism May tend to be shy and reserved , Perfectionist tendencies may cause them to not give themselves enough credit Click for more Info ENFJ - The Mentor ENFP - The Advocate INFJ - The Confidant INFP - The Dreamer
  • 53. UK Population ISTJ 13.7% ISFJ 12.7% INFJ 1.7% INTJ 1.4% ISTP 6.4% ISFP 6.1% INFP 3.2% INTP 2.4% ESTP 5.8% ESFP 8.7% ENFP 6.3% ENTP 2.8% ESTJ 10.4% ESFJ 12.6% ENFJ 2.8% ENTJ 2.9%
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  • 55. Bridging the Gap: Integrating Communications and Fundraising Workshop 25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877

Notes de l'éditeur

  1. CM
  2. ML
  3. CM
  4. All of you want the same thing in terms of improving the lives of your beneficiaries – you will make more long-term impact if you combine forces… you’re all in it together!