Crowdfunding: more than just money. PR in the digital age conference, 3 December 2015
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Kate Eggleshaw, crowdfunding marketing manager, JustGiving Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Crowdfunding: more than just money. PR in the digital age conference, 3 December 2015
- 1. Crowdfunding: more than just money Kate Eggleshaw - JustGiving @keggleshaw
- 2. Today we’ll see how crowdfunding could help your charity… Reach new audiences Test new ways of working Generate multiple PR opportunities
- 4. It isn’t new… “A group of people coming together to pledge the funds needed to make something happen…”
- 7. of Crowdfunders on JustGiving have never used the platform before
- 8. of people giving to crowdfunding campaigns are brand new to JustGiving
- 9. 57% are under 40 17% are 18-25 81% are under 50 More like to be male than the average JustGiving user More ‘socially active’ From lower income households.
- 11. offered to volunteer with the project they supported
- 12. offered to volunteer with the project they supported
- 13. offered non-financial donations (such as hardware or the use of space)
- 15. Tell your story
- 18. Join the news agenda: Be part of the solution
- 23. The power of influencers… = £££
- 24. Plan for… Milestones Challenges Moments Impact
- 26. In summary… Crowdfunding is attracting a new, younger more socially active audience who are often keen to get involved with projects beyond their initial gift. The creation of a campaign can enable you to join the news agenda, or simply provide an excuse for you to talk about your impact. No standing starts! Plan for the key moments you’re expecting and decide how you’re going to make the most of these in advance.
- 28. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 29. PR in the digital age Conference 3 December 2015 London #charityPR Sponsored by