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Embracing the green-eyed monster | My biggest comms inspiration seminar | 29 September 2016

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Embracing the green-eyed monster | My biggest comms inspiration seminar | 29 September 2016

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Kate Eden, freelance consultant

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Kate Eden, freelance consultant

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Embracing the green-eyed monster | My biggest comms inspiration seminar | 29 September 2016

  1. 1. EMBRACING THE GREEN-EYED MONSTER How My Career Has Been Influenced By Two People Who Made Me Jealous
  2. 2. BRIDLINGTON 1970s
  3. 3. BRIDLINGTON 1970s
  4. 4. BRIDLINGTON 1970s
  5. 5. BRIDLINGTON 2015
  6. 6. ALL THE WORLD’S A TEACHER
  7. 7. ALL THE WORLD’S A TEACHER
  8. 8. ALL THE WORLD’S A TEACHER
  9. 9. ALL THE WORLD’S A TEACHER
  10. 10. ALL THE WORLD’S A TEACHER
  11. 11. ALL THE WORLD’S A TEACHER
  12. 12. ALL THE WORLD’S A TEACHER
  13. 13. MY OBJECT OF JEALOUSY
  14. 14. UNCLE STEVE
  15. 15. THE 5TH BEATLE?
  16. 16. THE NEXT JAMES BOND?
  17. 17. STEVE’S WORLD
  18. 18. STEVE’S WORLD
  19. 19. STEVE’S WORLD
  20. 20. STEVE’S WORLD
  21. 21. STEVE’S JOB
  22. 22. STEVE’S JOB
  23. 23. THE CLINCHER
  24. 24. THE CLINCHER
  25. 25. THE CLINCHER
  26. 26. BRIDLINGTON LONDON / SINGAPORE
  27. 27. BRIDLINGTON BORING LONDON / SINGAPORE EXCITING
  28. 28. BRIDLINGTON BORING NOT MUCH POCKET MONEY LONDON / SINGAPORE EXCITING LOTS OF POCKET MONEY
  29. 29. BRIDLINGTON BORING NOT MUCH POCKET MONEY ROUTINE LONDON / SINGAPORE EXCITING LOTS OF POCKET MONEY FREEDOM
  30. 30. BRIDLINGTON BORING NOT MUCH POCKET MONEY ROUTINE REPETITION LONDON / SINGAPORE EXCITING LOTS OF POCKET MONEY FREEDOM NOVELTY
  31. 31. BRIDLINGTON BORING NOT MUCH POCKET MONEY ROUTINE REPETITION TEACHING LONDON / SINGAPORE EXCITING LOTS OF POCKET MONEY FREEDOM NOVELTY ADVERTISING
  32. 32. I WANT WHAT HE’S GOT!
  33. 33. RESULT
  34. 34. RESULT
  35. 35. RESULT
  36. 36. RESULT
  37. 37. RESULT
  38. 38. RESULT
  39. 39. OH, THE IRONY
  40. 40. OH, THE IRONY
  41. 41. JOB LOVE
  42. 42. JOB LOVE WRITE BRIEFS BRAINSTORM CONCEPTSCRACK INSIGHTS
  43. 43. JOB LOVE WRITE BRIEFS RUN RESEARCHEVALUATE EFFECTIVENESS BRAINSTORM CONCEPTSCRACK INSIGHTS INTERVIEW STAKEHOLDERS
  44. 44. JOB LOVE WRITE BRIEFS RUN RESEARCHEVALUATE EFFECTIVENESS UNDERSTAND THE ZEITGEIST ANALYZE COMPETITORS WORK WITH ALL THE OTHER SPECIALISTS BRAINSTORM CONCEPTSCRACK INSIGHTS INTERVIEW STAKEHOLDERS
  45. 45. ONLY ONE PROBLEM…
  46. 46. THE STUFF I WAS SELLING
  47. 47. THE STUFF I WANTED TO SELL
  48. 48. MY DILEMMA
  49. 49. MY DILEMMA
  50. 50. MY DILEMMA
  51. 51. MY DILEMMA
  52. 52. MY NEW OBJECT OF JEALOUSY
  53. 53. MY MATE ILANA
  54. 54. ILANA’S WORLD
  55. 55. APPLYING HER SKILLS TO A CAUSE SHE’S PASSIONATE ABOUT
  56. 56. APPLYING MY SKILLS TO A CAUSE I’M NO LONGER MOTIVATED BY APPLYING HER SKILLS TO A CAUSE SHE’S PASSIONATE ABOUT
  57. 57. I WANT WHAT SHE’S GOT!
  58. 58. RESULT
  59. 59. RESULT Head of Brand
  60. 60. RESULT Head of Brand
  61. 61. …AND NOW
  62. 62. …AND NOW nudge theory story- telling consumer insight better writing branding presentation skills riding the zeitgeist creativity
  63. 63. IT HELPED TO BE JEALOUS
  64. 64. IT HELPED TO BE JEALOUS THE RIGHT SKILLS
  65. 65. IT HELPED TO BE JEALOUS THE RIGHT SKILLS THE RIGHT CAUSE
  66. 66. IT HELPED TO BE JEALOUS THE RIGHT SKILLS THE RIGHT CAUSE
  67. 67. EMBRACE YOUR GREEN-EYED MONSTER!
  68. 68. EMBRACE YOUR GREEN-EYED MONSTER! WHO ARE YOU JEALOUS OF, AND WHY?
  69. 69. OH C’MON, THERE MUST BE SOMEONE?!
  70. 70. CAN THIS BE A POSITIVE INSPIRATION FOR YOUR CAREER?
  71. 71. ALL MY LIFE, I ALWAYS WANTED TO BE SOMEBODY. JANE WAGNER, AMERICAN WRITER
  72. 72. ALL MY LIFE, I ALWAYS WANTED TO BE SOMEBODY. NOW I SEE THAT I SHOULD HAVE BEEN MORE SPECIFIC. JANE WAGNER, AMERICAN WRITER
  73. 73. THANK YOU! (STEVE & ILANA) katecrispycomms@gmail.com
  74. 74. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  75. 75. 29 September 2016 London #CommsInspiration My biggest comms inspiration

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