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EMBRACING THE
GREEN-EYED MONSTER
How My Career Has Been Influenced
By Two People Who Made Me Jealous
BRIDLINGTON 1970s
BRIDLINGTON 1970s
BRIDLINGTON 1970s
BRIDLINGTON 2015
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
ALL THE WORLD’S A TEACHER
MY OBJECT OF JEALOUSY
UNCLE STEVE
THE 5TH BEATLE?
THE NEXT JAMES BOND?
STEVE’S WORLD
STEVE’S WORLD
STEVE’S WORLD
STEVE’S WORLD
STEVE’S JOB
STEVE’S JOB
THE CLINCHER
THE CLINCHER
THE CLINCHER
BRIDLINGTON LONDON / SINGAPORE
BRIDLINGTON
BORING
LONDON / SINGAPORE
EXCITING
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
REPETITION
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
NOVELTY
BRIDLINGTON
BORING
NOT MUCH POCKET MONEY
ROUTINE
REPETITION
TEACHING
LONDON / SINGAPORE
EXCITING
LOTS OF POCKET MONEY
FREEDOM
NOVELTY
ADVERTISING
I WANT
WHAT
HE’S
GOT!
RESULT
RESULT
RESULT
RESULT
RESULT
RESULT
OH, THE IRONY
OH, THE IRONY
JOB LOVE
JOB LOVE
WRITE BRIEFS
BRAINSTORM
CONCEPTSCRACK INSIGHTS
JOB LOVE
WRITE BRIEFS
RUN RESEARCHEVALUATE
EFFECTIVENESS
BRAINSTORM
CONCEPTSCRACK INSIGHTS
INTERVIEW
STAKEHOLDERS
JOB LOVE
WRITE BRIEFS
RUN RESEARCHEVALUATE
EFFECTIVENESS
UNDERSTAND
THE ZEITGEIST
ANALYZE
COMPETITORS
WORK WITH ALL
THE OTHER
SPECIALISTS
BRAINSTORM
CONCEPTSCRACK INSIGHTS
INTERVIEW
STAKEHOLDERS
ONLY ONE PROBLEM…
THE STUFF I WAS SELLING
THE STUFF I WANTED TO SELL
MY DILEMMA
MY DILEMMA
MY DILEMMA
MY DILEMMA
MY NEW OBJECT OF JEALOUSY
MY MATE ILANA
ILANA’S WORLD
APPLYING HER
SKILLS TO A CAUSE
SHE’S PASSIONATE
ABOUT
APPLYING MY
SKILLS TO A CAUSE
I’M NO LONGER
MOTIVATED BY
APPLYING HER
SKILLS TO A CAUSE
SHE’S PASSIONATE
ABOUT
I WANT
WHAT
SHE’S
GOT!
RESULT
RESULT
Head of Brand
RESULT
Head of Brand
…AND NOW
…AND NOW
nudge
theory
story-
telling
consumer
insight
better
writing
branding
presentation
skills
riding
the
zeitgeist
creativity
IT HELPED TO BE JEALOUS
IT HELPED TO BE JEALOUS
THE RIGHT
SKILLS
IT HELPED TO BE JEALOUS
THE RIGHT
SKILLS
THE RIGHT
CAUSE
IT HELPED TO BE JEALOUS
THE RIGHT
SKILLS
THE RIGHT
CAUSE
EMBRACE YOUR
GREEN-EYED MONSTER!
EMBRACE YOUR
GREEN-EYED MONSTER!
WHO ARE YOU JEALOUS OF,
AND WHY?
OH C’MON, THERE MUST BE
SOMEONE?!
CAN THIS BE A
POSITIVE INSPIRATION
FOR YOUR CAREER?
ALL MY LIFE, I ALWAYS
WANTED TO BE SOMEBODY.
JANE WAGNER, AMERICAN WRITER
ALL MY LIFE, I ALWAYS
WANTED TO BE SOMEBODY.
NOW I SEE THAT I SHOULD
HAVE BEEN MORE SPECIFIC.
JANE WAGNER, AMERICAN WRITER
THANK YOU!
(STEVE & ILANA)
katecrispycomms@gmail.com
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
29 September 2016
London
#CommsInspiration
My biggest
comms inspiration

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