Mike Thiedke, director of public engagement, Plan UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Plan UK’s Public
Engagement:
Integrated Flagship Campaign
& Cross-functional Working
Photo credit: Plan International

2. The Opportunity: Public Engagement at Plan UK
• The numbers: 90 staff, 5 teams, £40m
• The people: Communicator, Fundraiser,
Analyst, Innovator, Campaigner, Policy expert...
and ONE Director
• The objective: change through increased
profile, income, influence
thePlan:
to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity

3. The Task – Because I am a Girl
First fully integrated Flagship campaign for Plan UK
thePlan:
to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity

5. FGM/Child Marriage Face UP Campaign

6. Child Marriage Ring Campaign

7. Our Approach in a Nutshell
thePlan:
to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity

8. This is what it all could look like, so…
thePlan:
to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity

9. Integration

10. What works, what doesn’t? Principles
• Simply ‘more of it’ is not the answer but rather ‘smart and
as much as needed’
• Integration for ‘the sake of it’ costs lots of money and time
and doesn’t make a difference when it counts
• Integration is not a ‘straight jacket’ but an aspiration and
an attitude
• Shared strategic intention and principles as well as
objectives and targets are a must
thePlan:
to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity

11. What works, what doesn’t? Practical Tips
• Align structures and processes
• Establish formal project management but light
• Invest in internal stakeholder mapping with ‘psycho profile’
• Develop shared tools: campaigns framework, campaigns plan,
M&E matrix
• Take internal Comms seriously
• Identify and utilise in-house expertise as motivator
• Be clear on integration vs consultation vs decision making
• Use management structures (incl. Board members) wisely
thePlan:
to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity

12. And then there is the “what’s it’s all about card”
“Beloved [fundraiser, campaigner, policy expert,
analyst, innovator, communicator, programme
officer]…
…it is really not about you. It is about what we
are set out to achieve as an organisation. So drop
the ego and chip in….”
thePlan:
to work with the world’s poorest children so they can move themselves from a life of poverty to a future with opportunity

13. Creatives Group
17 September 2015
London
#charitycreative
Techniques for working
more effectively

14. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk