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Maximising case studies during
Bowel Cancer Awareness Month
Francesca Corbett
10 March 2020
BCAM 2019
• Over 700 pieces of media
coverage reaching nearly 335
million people
• Over 500,000 people visited
our website
• Nearly 100,000 impressions
each on Facebook and
Twitter
Case studies
• #thisisbowelcancer
photoshoot
• National media interviews
• Podcasts
• Real life stories
Case studies
• Blogs
• NHS Twitter take over
• Newspaper columns
• Provide invaluable
feedback
What do they get out
of it?
• Feel like they’re part of
the family
• Sense of ownership and
pride
• Empowered and
inspired by others to
share their story and
raise awareness
My top tips
• Make them feel special
• Build authentic relationships
• Follow and interact with
them on social media
• Check in on them during
difficult times
• Go above and beyond when
thanking them
Keep in touch
Email: francesca.corbett@bowelcanceruk.org.uk
Twitter: @frantomaPR
Instagram: @fran_corbett
10 March 2020
PR Network: Helping people share their
real-life stories with the media
Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk

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How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month

  • 1. Maximising case studies during Bowel Cancer Awareness Month Francesca Corbett 10 March 2020
  • 2. BCAM 2019 • Over 700 pieces of media coverage reaching nearly 335 million people • Over 500,000 people visited our website • Nearly 100,000 impressions each on Facebook and Twitter
  • 3. Case studies • #thisisbowelcancer photoshoot • National media interviews • Podcasts • Real life stories
  • 4. Case studies • Blogs • NHS Twitter take over • Newspaper columns • Provide invaluable feedback
  • 5. What do they get out of it? • Feel like they’re part of the family • Sense of ownership and pride • Empowered and inspired by others to share their story and raise awareness
  • 6. My top tips • Make them feel special • Build authentic relationships • Follow and interact with them on social media • Check in on them during difficult times • Go above and beyond when thanking them
  • 7. Keep in touch Email: francesca.corbett@bowelcanceruk.org.uk Twitter: @frantomaPR Instagram: @fran_corbett
  • 8.
  • 9. 10 March 2020 PR Network: Helping people share their real-life stories with the media
  • 10. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk