Abi Mellor, client services director, Morever Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. Techniques for bringing
authentic stories to life on screen

3. SHARED
EXPERIENCE

4. CLEAR CONCEPT

6. CLIENT APPROACH OBJECTIVE
Breast Cancer Now
Crisis
Amantani
Children 1st
Kidney Research UK
HFT
NCT
St Clare Hospice
Ellen MacArthur Cancer Trust
Explainer
UGC
Brand Video
Mixed Media
Character Animation
Case Study / Interview
Raise Awareness
Affect Policy Change
Fundraising
Internal Comms
Brand Repositioning
Mile 91

7. CLIENT APPROACH OBJECTIVE
Breast Cancer Now
Crisis
Amantani
Children 1st
Kidney Research UK
HFT
NCT
St Clare Hospice
Ellen MacArthur Cancer Trust
Explainer
UGC
Brand Video
Mixed Media
Character Animation
Case Study / Interview
Raise Awareness
Affect Policy Change
Fundraising
Internal Comms
Brand Repositioning
Mile 91

8. MOOD
INSPIRE ACTION
TARGET AUDIENCE
CLEAR
CONCEPT
SKYPE CALLS
NEWSPAPER CLIPPINGS
DRAWINGS
SELF-FILMING
TALKING HEADS
STOP FRAME
V
O
I
C
E
O
V
E
R
TONE
OLDPHOTOS
DURATION?

9. TECHNIQUES FOR VIDEO STORYTELLING

11. CONCEPT PLANNING

12. DO
Stick to three main points.
Have one clear call to action.
Use a wide variety of
sources & techniques.
Give contributors ownership to help
them invest in your project.
DON’T
Use long sections of talking
heads.
Just ask some people to film
themselves.
Underestimate the planning.
Don’t have a tick box brief.

13. @mor_ever
@more_ver
#AuthenticStorytelling
#HumanStories
#StorytellingTechniques

14. WORKING WITH CONTRIBUTORS
TELLING AUTHENTIC STORIES

15. The power of human stories:
how to be an authentic storyteller
28 February 2019
London
#CharityStories

16. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk