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How to create a tone of voice from scratch
1.
a few words
about innocent Dan Germain Head of Creative
2.
what’s the big
idea?
3.
4.
5.
what’s the big
idea?
6.
start small, but
do start
7.
know what you
care about
8.
9.
the main thing
10.
the main thing?
11.
12.
be interesting
13.
be interesting
14.
be interesting
15.
16.
17.
18.
19.
be consistent
20.
keep talking
21.
still talking…
22.
conversation is free
23.
24.
listen up, open
up
25.
26.
27.
Fruitstock RIP
28.
29.
listen up, open
up
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