Mats Postema, behavioural scientist, Pennock & Postema
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
13. • Program A
"200 villagers will be saved”
• Program B
"there is a one-third probability that 600
villagers will be saved, and a two-thirds
probability that no villagers will be saved"
Condition1
Pennock&Postema/13
• Program A
"400 villagers will die”
• Program B
"there is a one-third probability that
nobody will die, and a two-third
probability that 600 villagers will die"
Condition2
14. • Program A
"200 villagers will be saved”
• Program B
"there is a one-third probability that 600
villagers will be saved, and a two-thirds
probability that no villagers will be saved"
Gainframe
Pennock&Postema/14
• Program A
"400 villagers will die”
• Program B
"there is a one-third probability that
nobody will die, and a two-thirds
probability that 600 villagers will die"
Lossframe
29. Klant, project en datum
Royal HaskoningDHV
Een tevreden medewerker
7 juni 2017
Legenda
+/- = Klein verband
++/-- = Redelijk verband
+++/--- = Groot verband
Toelichting
Een ‘+’ betekent dat er een
positief verband is tussen twee
factoren. Als factor X toeneemt,
neemt factor Y ook toe.
Een ‘-’ betekent dat er een
negatief verband is tussen twee
factoren. Als factor X toeneemt,
neemt factor Y af, en andersom.
Tevredenheidvande
medewerker
Openheidtovde
leidinggevende
Reactieophulpvraag
Uitputtingdoorwerk Controleoverde
werkzaamheden
Stress
Bureaucratie
Werkdruk Overwerk
Reistijd
RHDHVendetevredenheidvandemedewerker:
Algemenegedragskaart
Behavioralmap
31. • Interventions (social nudges)
• Based on the behavioural map
• Use the right techniques
• It’s not rocket science, it’s
social science
• Test!
Targetthemotivesinplay
Pennock&Postema/31
35. • Read: Default size
• Ask: ?
• Observe: Portion vs. amount
• Technique: Visual feedback
• Social nudge:Smaller plates
• Test: 20% less waste
Reducingfoodwaste
Pennock&Postema/35
36. SUMMARY • Evolutionary motives determine our behaviour
• This sometimes causes undesirable behaviour today
• To change behaviour:
• Uncover the motives in play
• Read + ask + see = behavioural map
• Target the motives in play
• Social nudges (intervention)
• Use the right techniques
• Test!
• Contact: mwp@pennockpostema.com
Pennock&Postema/36
38. Visit the CharityComms
website to view slides from
past events, see what events
we have coming up and to
check out what else we do:
www.charitycomms.org.uk