This document appears to be the results of a values questionnaire given to Michele Madden, managing director of nfpSynergy. It explores drivers of support for different sectors among the UK public and references an upcoming event on June 29th in London about learning from behavioral sciences for communications. The document contains section headings on basic human values theory and exploring support from different populations in the UK.

1. Values Questionnaire
– the results
Michele Madden
Managing director
nfpSynergy

2. 2
The Theory of Basic Values
Universalism
Benevolence
Tradition
SecurityPower
Achievement
Hedonism
Stimulation
Self-
Direction
Conformity

3. 3
Exploring drivers of support for sectors

4. 4
Exploring drivers of support by population
UK Public

5. 5
Exploring drivers of support by population
UK Public

6. 6
Exploring drivers of support by population
UK Public

7. 7
Exploring drivers of support by population
Psychology of
communications
UK Public

8. 8
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk

9. 9
29 June 2017
London
#CCPsychComms
Psychology of
communications
– what can communicators learn from
the behavioural sciences?