Sarah Gilbert, head of campaigns and activism, Mencap Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. 10 October 2018
Campaign Network
London
#CCcampaigns
Local campaigning.

3. Mencap believed that health
services did not:
• Value all people equally
• Understand that people have
different needs
• Change the way they delivered a
service to meet different needs
People were not being treated equally

4. Directed-network approach to local
campaigning
• Central body frames the campaign and sets out a
compelling vison
• Individuals and groups are given freedom and autonomy
• Cause is more important than any organisation
• Vision must be big, clear, exciting, inspiring
• Individuals and create and sustain their own networks of
activists
• Activists have freedom to ‘customise’ the message
• Moments of organising with moments of mobilisation

5. Treat me well strategy
• Local empowerment –
Know your rights
• Local campaigning
• National influencing
• Attitudinal change in
NHS hospitals

6. Treat me well directed-network approach
• Bold, succinct and clear vision
• Gather support around #TreatMeWell
• Training and inspiring local people to lead activity locally
• Treat me well Steering group
• Central team combines ‘directing’ role with ‘coaching’
• Fluctuate between periods of organising and periods of
mobilising
• Recruiting hospital workers
• Bring together diverse groups

7. Activism week!

8. Community organising.
Local campaigning.
Movement building.
10 October 2018
Campaign Network
London
#CCcampaigns

9. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk