This document provides tips for charities on getting media coverage on television news. It advises charities to consider the wider news agenda and how their story fits best, prepare for aspects of the story to be changed or "hijacked", and make their stories visually appealing with case studies. Charities are also told to directly target correspondents and planning desks at news organizations and not be afraid of more tabloid-style coverage that has mass appeal. The document promotes attending an upcoming conference on public relations in the digital age and visiting the CharityComms website for more resources.

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Making the news - how
to get your charity on TV
Lucia Tambini
Sam Rix

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SeeAbility

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Walk the Walk

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Celebrities – Aston value

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The Moment

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Tips

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Making the news work for you
Wider news agenda
Prepare to be ‘hijacked’
Story with mass appeal – where does it sit best
Overexposure

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Making the news work for you
Think visual and case studies
Target correspondents and planning desks
Don’t be afraid to be tabloid

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@ciatam @lapwingfilms @sjrix
www.lapwingfilms.com

10. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do:
www.charitycomms.org.uk

11. PR in the
digital age
Conference
3 December 2015
London
#charityPR
Sponsored by