The document discusses tracking off-site impact and engagement to understand how digital marketing efforts are performing beyond an organization's own website. It provides tips on monitoring results on social media platforms like Twitter and Facebook, opening and click-through rates for email newsletters, search engine rankings for branded and unbranded keywords, and backlink profiles. The key recommendation is to measure exposure and performance on social media, compare email metrics, track search results over time, and start with one or two analytics tools rather than trying to use everything at once.
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Measuring your offsite impact
1. Off-site impact...
Understand it, measure it, boost it.
Matt Haworth
Digital Producer at Reason Digital
email matt@reasondigital.com
tweet @reasondigital
26. Lorem ipsum dolor sit amet quiqam enuc quote... Jenny Smith 01:30
Winter Newsletter issue 43, November 2010 aids foundation 01:30
Invoice for stationary John McKulkirk 01:30
27. Email: Clicks
On average, only
3.5%
of charity e-mails generate
a click by their reader
40. Actions to take away
Think about where people are exposed to your
brand and messaging other than your website.
Use Twitter Mentions, Facebook Insights and/or
Klout to measure your social media performance.
Compare the open rates of every enewsletter, and
the click through rates of every link within them.
Track the changes in your search engine rankings
for cause keywords, not just your brand name.
Don’t worry about collecting everything all at once,
dip in, and see what grabs your attention.
41. Thanks for listening.
Any Questions?
email matt@reasondigital.com
tweet @reasondigital
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