Sara Thompson, marketing manager and Ruth Bessant, executive assistant, RNLI Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Opt-in is coming, are you ready?
Learning from the RNLI’s move to opt in
Sara Thompson, Marketing Manager
Ruth Bessant, Public Relations Officer

4. Could we?
• Estimated 10-40% of existing supporters would
opt in
• Estimated £35M loss in income over 5 years
Should we?
• Good financial management
• History of innovation
• Opportunity for a smaller, more engaged
supporter database
• Long term sustainability
Would we….?
Moving to opt-in

11. Pride
Increased response
Sustainable
Engaged
450kCulture
New support
£350k Lower costs
Trust
Technical
75%
Prepared

12. 1500
Ratio
£35.6M
Door to door
Attrition
Legacy
237
Scale
Acquisition
500k
Engagement

13. @saramargaret27
@dorset__girl

14. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

15. 23 February 2017
London
#futurecomms
The future of public
engagement
How will charities need to respond to
changes in supporters, the media and the
wider world over the next five years?
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