Leah Williams and Bertie Bosrédon, Breast Cancer Care www.charitycomms.org.uk/events

1. Social Media @BCCare

2. here for anyone affected by breast cancer

3. Information & Multimedia (Services)
The Information & Multimedia team manages all of Breast Cancer
Care information in all formats across all services, enabling us to
achieve our aim of having integrated services and a „one stop shop‟ of
information.
We operate like an in-house agency for other departments
Publishing Community &
Library & Resources (Editorial, Digital, Social Media
(Information Centre) Design & Production) Discussion forum
Help with enquiries Concept / development
Presence on Social Media
books and other resources Writing / proofing / editing
Carry out literature searches Guidelines and advice
Video editing
… Layout / Print …
…
inform produce discuss
refine

7. Getting to know our audience

9. +37%
CEO
TRUSTEE

11. 60,000 visitors / month
1 post every 4 minutes
1500+ active users / month
8 hours of moderation / day

12. Response to cold
mailing
• Picked up on
www.socialmention.com
• Comment (add web link,
thank & offer support)
• Tweet it (better in their
words & promotes their
blog)
• Builds relationship
• Their readers see our
response
• Target wedding industry

15. Don’t discount celebs with smaller
followings

16. Everyone’s a VIP!
• Find: search “strawberry tea”
• Engage: follow, like, comment, ask Q
• Nudge and support
• Thank
>> gathering a pool of supporters
>> keep motivated
>> make them feel special
>> customer service
>> they tell their networks

17. Find ’em, engage ’em, thank ’em
• @annknitsphere: Off to a strawberry tea at my son’s school
• {@BCCare follows @annknitsphere}
• @BCCare: Is that strawberry tea for Breast Cancer Care?
• @annknitsphere: Yes it is. I knitted him some strawberries
and a tea cup to take in!
• {@annknitsphere follows @BCCare}
• @BCCare: Oh, I know someone who‟s looking for a teacup
pattern for her knitted strawberry tea @kittybawden.
• @annknitsphere: @BCCare @kittybawden – here’s a
picture of the knitted tea cup. I got the pattern from XXX
• {@annknitsphere blogs about Strawberry Tea}
• {@annknitsphere and @kittybawden follow each other and swap knitting
tips}
• @BCCare: Thank you! How did the strawberry tea go?
• @annknitsphere: It raised £143.45. It was a lot of fun :)

19. what‟s next

21. Buy-in
Empowerment
Integration Top tips

22. Any questions?
leahw@breastcancercare.org.uk bertieb@breastcancercare.org.uk
@leahmouse