Sarah Jordan, digital transformation consultant and Alex Betti, head of digital and content, MS Society Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. How ‘not to’: lessons from
the MS Society’s digital
transformation
Alex Betti & Sarah Jordan

6. “Most people working in charities still
think of digital merely as an extension of
fundraising, communications or brand
awareness activity.”
Source: Eduserv research report, 2015
IF IT WERE FOUNDED
HOW WOULD MSS LOOK
TODAY?

9. MS Society - huge digital opportunity
• Reach more people more effectively
• Better targeted support
• Get people involved
• Generate more income
• Reduce costs
• Learn more about target audience
• Develop more effective treatments
• Become adaptable for future change

10. Top 10 ‘don’ts’ …

11. Don’t forget
your past

17. Walk, don’t run!

20. Digital
Transformation

21. Don’t
forget why
you’re
doing it

22. Always true …
• CX, CX, CX
• You need everyone – and make it theirs
• It’s a mindset , not technology
• Listen, communicate & adapt
• Share, collaborate, measure, iterate, pivot
• Change is constant
• It will never end!

23. Thank you!
Any questions?
@sarahbjordan

24. Digital Transformation Programme
Strategy
• Where should
the MS
Society be
going with
digital?
People
• What teams,
skills and
culture is
needed to get
there?
Processes
• How should
we change
the way we
work?
Technology
• What
platforms,
systems and
interfaces will
we need?
Direction & Governance
• External advisory group ● Internal steering committee
Communications & Training
• Board, EG, staff & volunteers ● MSNC & branches

25. Effort vs Impact
Low
Impact
High Effort
High
impact
Low Effort
Technology
Strategy
PeopleProcess
High effort, high impact = top-down organisational support required

27. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

28. 27 October 2016
London
#charitydigital
Digital
conference