What can we learn from Brexit? | ‘Burst the bubble’- how do we reach beyond our established audiences? | Seminar | 17 November 2016

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Nicky Hawkins, communications director, Equally Ours Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Gouvernement et associations à but non lucratif

2016: The good,
the bad and the
gorilla
Nicky Hawkins, Equally Ours

Against
26%
Don’t care
11%
Pro
22%
Persuadable
41%
Audience segments

“With a mountain of polls
and focus groups as our
guide, we settled on a
values frame that hit on
why most people get
married: love,
commitment and family.”
2004 -2015
U.S. equal
marriage

Our human rights film with Age UK
“His name is Charles”
Û

Did Brexit fact checking work?
Ask Dominic Raab
Û

Leading with values and emotions
Over to Michelle Obama
Û

Nicky.hawkins@edf.org.uk
@cyclinghawk
@equallyours
Reframers group
Free training sessions
Thank you Å
Ŧ
<
1www.equally-ours.org.uk

What can we learn from Brexit? | ‘Burst the bubble’- how do we reach beyond our established audiences? | Seminar | 17 November 2016

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