What if we thought right outside the box?
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Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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What if we thought right outside the box?
- 1. Charity comms What if… we thought right outside the box? Antonio Cappelletti – Director of Engagement and Communications
- 2. Today’s agenda • The Brain Tumour Charity • Back to basics • Case studies: -Spend your year with us -A taste of The Brain Tumour Charity • Learnings • Q&A
- 3. Brain tumours - Key facts • Over11,400 people are diagnosed with a brain tumour every year • 102,000 living with • 1:3 will visit a medical professional > 5 times • 14% survival rate
- 4. 3 things about the charity Research Support Campaigning
- 9. Strategy Charity Commission, Auditors, Trusts and Foundations, Corporates, Major Donors, Trustees, Future Employees, etc. Audience needs Where? What? How? When? brand Key messages, Visuals, Channels, Look and feel
- 10. Case Studies
- 11. Spend your year with us We wanted to encourage readers to remain engaged with The Charity long term and to think about other ways they could be part of #TheBrainyBunch.
- 12. #1 annual report
- 13. # 1 ANNUAL REPORT
- 14. # 1 ANNUAL REPORT I have no doubt The Brain Tumour Charity’s annual review will inspire major donors and fundraisers like me.
- 15. Impact • Brand awareness • Major donors • New partnerships
- 16. A taste of The Brain Tumour Charity To showcase our year of ‘new beginnings’ we took the idea of coffee and developed a ‘Graze box’ to take our key stakeholders on a sensory journey through our year. We wanted to nurture our relationship with them and to inspire them to share our message with a friend.
- 17. #2 annual report
- 18. #2 annual report
- 19. #2 annual report
- 20. Impact • Double average time spent on our website (annualreport). • Reached a further 14,000+ people. • Partnerships.
- 21. Learnings
- 22. Learnings One size does not fit all
- 23. Mario testino
- 24. Mario Testino Life is funny. It can be so random, so you have to learn how to sway. You have to be open to what slightly puzzles you, to what you feel curious about, not just what you already like because then there’s no space to grow and become more. In Peru where I grew up there are earthquakes, and the buildings that are built to sway and move are the once that usually survive. The ones that are too stiff tend to crack and fall down.