A short marketing data and presentation of Charles Bonar Sirait regard significant roles of digital communications for Corporate's products and services in Indonesia 2014”
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“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT
1. “DIGITAL COMMUNICATIONS
FOR YOUR PRODUCTS & SERVICES
in INDONESIA 2014”
CHARLES BONAR SIRAIT
Indonesia's Strategic Communications Specialist,
Passionate in Marketing,Public Relations,Advertising,
Promotions & Brand
charlesbonarsirait@gmail.com & @charlesbonar
4. AGENDA
-Charles Bonar Sirait-
A. Background
B. The Impact of Technology and Internet
C. Special Impact for Business & Corporate
D. Digital Communications should be
measurable
E. Summary & Conclusion
11. THE BENEFITS OF INTERNET IN INDONESIA
REFERENCE : APJII 2013
12. TOP 3 – BENEFITS OF
INTERNET IN INDONESIA
REFERENCE : APJII 2013
1. INFORMATION OF PRODUCTS & SERVICES – 77,81%
2. A PART OF SERVICES AND FACILITIES FOR CUSTOMERS –
61,23%
3. SOCIAL MEDIA USAGE – 61,23%
13. AVERAGE TIME OF INTERNET USAGE
1 up to 4 HOURS per DAY
REFERENCE : APJII 2013
14. SMARTPHONE USERS OPEN MOBILE
APPS up to 60 TIMES PER DAY
REFERENCE : KOMPAS DAILY – TECHNOLOGY SECTION MARCH 2014
25. THE CEO OF BANK MANDIRI BUDI G SADIKIN’s TWEET
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#mandiridebit. pic.twitter.com/LKhkkzV9q1
THE CEO of BANK MANDIRI
DIRECTLY PROMOTE THE BANK’s SPECIAL OFFER &
PROGRAM DIGITALLY WITH TWITTER
37. “If STARBUCKS &
BANK MANDIRI could create Customer
Retention, Customer Loyalty through
maximizing TECHNOLOGY & INTERNET,
I am sure other corporate and
companies in Indonesia could get the
best results too