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BEST PRACTICE EMPLOYEE 
ENGAGEMENT STRATEGIES 
CHARLES COTTER 
23 OCTOBER 2014 
HILTON SANDTON
KEY PRESENTATION TOPICS 
 Defining employee engagement 
 Diagnosis of current levels of employee engagement 
 Types of engaged employees 
 Key findings of Gallup global survey (2013) 
 Benefits of employee engagement 
 Best Practice Strategies to develop employee engagement
DEFINING EMPLOYEE ENGAGEMENT
DIAGNOSIS: THE 5 C’S OF EMPLOYEE 
ENGAGEMENT 
 Are employees COMMITTED to the organization? 
 Are employees proud to work for the organization – company/brand 
ambassadors? CITIZEN 
 Do employees put forth extra/discretionary effort to help the 
organization and their colleagues achieve business objectives? 
COMRADE 
 Are employees enthusiastic and passionate about their work/jobs? 
CREATOR 
 Are employees CONNECTED (intellectually and emotionally) to their 
work/jobs – offer value add?
DIAGNOSIS OF EMPLOYEE 
 Gallup’s Q12 survey: 
ENGAGEMENT 
#1 Role clarity and expectations 
#2 Resources – materials and equipment 
#3 Role optimization and opportunities 
#4 Receipt of recognition and praise 
#5 Managerial care and interest 
#6 Encouragement of personal and professional development
DIAGNOSIS OF EMPLOYEE 
 Gallup’s Q12 survey: 
ENGAGEMENT 
#7 Opinions and inputs are valued 
#8 Job/task significance 
#9 Fellow employee commitment to performance excellence/quality 
#10 Collegial and harmonious working relationships 
#11 Managerial interest in career progression and development 
#12 Ample opportunities to learn and grow
FOUR STAGES OF EMPLOYEE 
 How can we grow? 
 Do I belong? 
 What do I give? 
 What do I get? 
ENGAGEMENT
CURRENT DEGREE OF USA EMPLOYEE 
ENGAGEMENT (GALLUP 2013) 
 71% of employees are disengaged: 
45% are not engaged (BASICS) 
26% are actively disengaged (BREAKERS) 
 29% of the workforce are engaged (BUILDERS)
PROFILE OF AN ENGAGED 
EMPLOYEE
EMOTIONAL DRIVERS OF 
 Enthusiastic 
 Inspired 
 Empowered 
 Confident 
ENGAGEMENT
THE STRATEGIC IMPERATIVE OF 
EMPLOYEE ENGAGEMENT
ENGAGEMENT’S EFFECT ON 9 KEY 
PERFORMANCE INDICATORS
KEY FINDINGS: GALLUP (2013) 
 Engagement makes a difference to the bottom line - 
companies earned 13% greater total returns for shareholders 
over a 5-year financial period 
 Companies with engaged employees perform 202% better than 
those without 
 $11 billion is lost annually due to employee turnover 
 Engagement has a greater impact on performance than 
corporate policies and perks
KEY FINDINGS: GALLUP (2013) 
 Highly engaged employees are 26% more productive than disengaged 
employees 
 Employees are not prepared to engage customers. When 
organizations successfully engage their customers and their 
employees, they experience a 240% performance boost. 
 Managers and leaders play a critical role 
 90% of leaders think an engagement strategy will impact business 
success 
 Different types of workers need different engagement strategies
STRATEGIES TO ACCELERATE 
EMPLOYEE ENGAGEMENT 
 According to Gallup (2013), three (3) strategies to accelerate 
employee engagement are: 
Select the Right People and Managers 
Develop employees’ strengths 
Enhance employees’ well-being
SELECT THE RIGHT PEOPLE AND 
RIGHT MANAGERS 
 Through selecting the right managers and employees for any role, 
companies can strategically boost engagement. 
 Great managers have great talent for supporting, positioning, 
empowering, and engaging their staff. 
 A few key employees stand out for their ability to foster workplace 
engagement. They energize and influence others with their 
commitment to achieving organizational and team objectives. 
 Gallup developed the Engagement Creation Index (ECI) — an 
innovative tool designed to identify and measure the talent for 
engaging others — to help organizations transform their 
engagement dynamic by adjusting their hiring practices. ECI captures 
a candidate’s ability to act as a catalyst to build engaged work teams.
SELECT THE RIGHT PEOPLE AND 
RIGHT MANAGERS 
 It is imperative for leaders to devise selection strategies with the goal 
of accelerating employee engagement. This starts with hiring and 
promoting managers based on objective selection criteria to ensure 
that companies hire/promote managers with the talent to lead and 
engage their workgroups. 
 With each new hire or promotion, employers have the opportunity to 
maximize employee engagement in the workplace. 
 People want to feel supported, have a sense of belonging, and 
understand the contribution they can make toward organizational 
goals. Making sure that they get these things from their interactions 
with managers and team members is key to driving their 
engagement.
STRENGTHS-BASED LEADERSHIP 
APPROACH TO EMPLOYEE 
ENGAGEMENT 
 Managers who focus on their employees’ strengths can practically eliminate 
active disengagement and double the average of U.S. workers who are 
engaged nationwide. 
 Building employees’ strengths is a far more effective approach than trying 
to improve weaknesses. 
 A strengths-based management approach is the best way to improve the 
employee - manager relationship. 
 Increased productivity: 
 Gallup’s data show that simply learning their strengths makes employees 7.8% 
more productive. 
 Teams that focus on strengths every day have 12.5% greater productivity.
STRENGTHS-BASED LEADERSHIP 
APPROACH TO EMPLOYEE 
ENGAGEMENT 
 Help employees align their greatest talents to the expectations and 
responsibilities of their roles. 
 Incorporate strengths into performance conversations and reviews and 
help employees set goals based on their strengths. 
 Focusing on strengths improves employees’ lives and the organization’s 
bottom line – facilitates a win-win situation
ENHANCE EMPLOYEES’ WELL-BEING 
 Great managers know that the whole person comes to work and that each 
employee’s well-being influences individual and organizational performance. 
 Employees who are engaged in their jobs are generally in better health and have 
healthier habits than employees who are not engaged or are actively 
disengaged. 
 Engaged and thriving employees are resilient and agile 
 Thriving employees have strong, progressive overall well-being; struggling 
employees have moderate or inconsistent overall well-being; and suffering 
employees have well-being that is at high risk. 
 Employees who are thriving in their lives overall are more than twice as likely as 
those who are struggling to be engaged in their jobs. 
 Employees with high well-being have lower healthcare costs
THE MANAGER’S ROLE IN IMPROVING 
EMPLOYEE ENGAGEMENT AND WELL-BEING 
 Make well-being an organizational strategy — much like other organizational 
outcomes 
 Communicate a commitment to well-being consistently in all of the programs 
the company offers. 
 Hold leaders accountable for well-being programs available to employees. 
 Consider how to embed activities to increase well-being in individual 
development plans and goals. 
 Set positive defaults for making healthy choices. 
 In vending machines and cafeterias, ensure that healthy snacks and drinks are the most 
accessible. 
 Offer plenty of opportunities to join physical or social activities throughout the day.
BEST PRACTICE EMPLOYEE 
ENGAGEMENT 
 According to Gallup (2013) research, the best organizations 
deeply integrate employee engagement into the following four 
(4) areas: 
Strategy and Leadership Philosophy 
Accountability and Performance 
Communication and Knowledge Management 
Development and on-going Learning Opportunities
STRATEGIES TO DEVELOP 
EMPLOYEE ENGAGEMENT 
 According to Gallup (2013), strategies to improve employee engagement 
are: 
 Use the right employee engagement survey 
 Focus on engagement at the enterprise and local levels 
 Select the right managers 
 Coach managers and hold them accountable for their employees’ 
engagement 
 Define engagement goals in realistic, everyday terms 
 Find ways to connect with each employee
LEADERSHIP LESSONS: “TAKE-AWAYS” – 
ENGAGEMENT 
 Organizations need to reinvent their engagement strategies. 
 Business leaders and managers play a pivotal role in enhancing 
employee engagement levels. 
 Organizations need to shift from compliance-driven to 
commitment-driven business practices 
 Business leaders need to adapt and customize employee 
engagement processes to individual and team needs – adopt a 
targeted approach
LEADERSHIP LESSONS: “TAKE-AWAYS” 
– ENGAGEMENT 
 In order to accelerate employee engagement organizations should: 
 Select the Right People and Managers 
 Develop employees’ strengths 
 Enhance employees’ well-being 
 To capitalize on the 9 performance outcomes, organizations should: 
 Create a conducive culture, climate and work environment 
 Embed employee engagement in business strategy 
 Accountable and performance-directed business leadership practices 
 Development and empowerment-oriented business practices
CONTACT DETAILS 
 CHARLES COTTER 
 084 562 9446 
 charlescot@polka.co.za 
 LINKED IN 
 TWITTER: Charles_Cotter

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Best Employee Engagement Strategies

  • 1. BEST PRACTICE EMPLOYEE ENGAGEMENT STRATEGIES CHARLES COTTER 23 OCTOBER 2014 HILTON SANDTON
  • 2. KEY PRESENTATION TOPICS  Defining employee engagement  Diagnosis of current levels of employee engagement  Types of engaged employees  Key findings of Gallup global survey (2013)  Benefits of employee engagement  Best Practice Strategies to develop employee engagement
  • 4. DIAGNOSIS: THE 5 C’S OF EMPLOYEE ENGAGEMENT  Are employees COMMITTED to the organization?  Are employees proud to work for the organization – company/brand ambassadors? CITIZEN  Do employees put forth extra/discretionary effort to help the organization and their colleagues achieve business objectives? COMRADE  Are employees enthusiastic and passionate about their work/jobs? CREATOR  Are employees CONNECTED (intellectually and emotionally) to their work/jobs – offer value add?
  • 5. DIAGNOSIS OF EMPLOYEE  Gallup’s Q12 survey: ENGAGEMENT #1 Role clarity and expectations #2 Resources – materials and equipment #3 Role optimization and opportunities #4 Receipt of recognition and praise #5 Managerial care and interest #6 Encouragement of personal and professional development
  • 6. DIAGNOSIS OF EMPLOYEE  Gallup’s Q12 survey: ENGAGEMENT #7 Opinions and inputs are valued #8 Job/task significance #9 Fellow employee commitment to performance excellence/quality #10 Collegial and harmonious working relationships #11 Managerial interest in career progression and development #12 Ample opportunities to learn and grow
  • 7. FOUR STAGES OF EMPLOYEE  How can we grow?  Do I belong?  What do I give?  What do I get? ENGAGEMENT
  • 8. CURRENT DEGREE OF USA EMPLOYEE ENGAGEMENT (GALLUP 2013)  71% of employees are disengaged: 45% are not engaged (BASICS) 26% are actively disengaged (BREAKERS)  29% of the workforce are engaged (BUILDERS)
  • 9.
  • 10.
  • 11. PROFILE OF AN ENGAGED EMPLOYEE
  • 12. EMOTIONAL DRIVERS OF  Enthusiastic  Inspired  Empowered  Confident ENGAGEMENT
  • 13.
  • 14.
  • 15. THE STRATEGIC IMPERATIVE OF EMPLOYEE ENGAGEMENT
  • 16. ENGAGEMENT’S EFFECT ON 9 KEY PERFORMANCE INDICATORS
  • 17.
  • 18. KEY FINDINGS: GALLUP (2013)  Engagement makes a difference to the bottom line - companies earned 13% greater total returns for shareholders over a 5-year financial period  Companies with engaged employees perform 202% better than those without  $11 billion is lost annually due to employee turnover  Engagement has a greater impact on performance than corporate policies and perks
  • 19. KEY FINDINGS: GALLUP (2013)  Highly engaged employees are 26% more productive than disengaged employees  Employees are not prepared to engage customers. When organizations successfully engage their customers and their employees, they experience a 240% performance boost.  Managers and leaders play a critical role  90% of leaders think an engagement strategy will impact business success  Different types of workers need different engagement strategies
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. STRATEGIES TO ACCELERATE EMPLOYEE ENGAGEMENT  According to Gallup (2013), three (3) strategies to accelerate employee engagement are: Select the Right People and Managers Develop employees’ strengths Enhance employees’ well-being
  • 25. SELECT THE RIGHT PEOPLE AND RIGHT MANAGERS  Through selecting the right managers and employees for any role, companies can strategically boost engagement.  Great managers have great talent for supporting, positioning, empowering, and engaging their staff.  A few key employees stand out for their ability to foster workplace engagement. They energize and influence others with their commitment to achieving organizational and team objectives.  Gallup developed the Engagement Creation Index (ECI) — an innovative tool designed to identify and measure the talent for engaging others — to help organizations transform their engagement dynamic by adjusting their hiring practices. ECI captures a candidate’s ability to act as a catalyst to build engaged work teams.
  • 26. SELECT THE RIGHT PEOPLE AND RIGHT MANAGERS  It is imperative for leaders to devise selection strategies with the goal of accelerating employee engagement. This starts with hiring and promoting managers based on objective selection criteria to ensure that companies hire/promote managers with the talent to lead and engage their workgroups.  With each new hire or promotion, employers have the opportunity to maximize employee engagement in the workplace.  People want to feel supported, have a sense of belonging, and understand the contribution they can make toward organizational goals. Making sure that they get these things from their interactions with managers and team members is key to driving their engagement.
  • 27.
  • 28. STRENGTHS-BASED LEADERSHIP APPROACH TO EMPLOYEE ENGAGEMENT  Managers who focus on their employees’ strengths can practically eliminate active disengagement and double the average of U.S. workers who are engaged nationwide.  Building employees’ strengths is a far more effective approach than trying to improve weaknesses.  A strengths-based management approach is the best way to improve the employee - manager relationship.  Increased productivity:  Gallup’s data show that simply learning their strengths makes employees 7.8% more productive.  Teams that focus on strengths every day have 12.5% greater productivity.
  • 29. STRENGTHS-BASED LEADERSHIP APPROACH TO EMPLOYEE ENGAGEMENT  Help employees align their greatest talents to the expectations and responsibilities of their roles.  Incorporate strengths into performance conversations and reviews and help employees set goals based on their strengths.  Focusing on strengths improves employees’ lives and the organization’s bottom line – facilitates a win-win situation
  • 30. ENHANCE EMPLOYEES’ WELL-BEING  Great managers know that the whole person comes to work and that each employee’s well-being influences individual and organizational performance.  Employees who are engaged in their jobs are generally in better health and have healthier habits than employees who are not engaged or are actively disengaged.  Engaged and thriving employees are resilient and agile  Thriving employees have strong, progressive overall well-being; struggling employees have moderate or inconsistent overall well-being; and suffering employees have well-being that is at high risk.  Employees who are thriving in their lives overall are more than twice as likely as those who are struggling to be engaged in their jobs.  Employees with high well-being have lower healthcare costs
  • 31. THE MANAGER’S ROLE IN IMPROVING EMPLOYEE ENGAGEMENT AND WELL-BEING  Make well-being an organizational strategy — much like other organizational outcomes  Communicate a commitment to well-being consistently in all of the programs the company offers.  Hold leaders accountable for well-being programs available to employees.  Consider how to embed activities to increase well-being in individual development plans and goals.  Set positive defaults for making healthy choices.  In vending machines and cafeterias, ensure that healthy snacks and drinks are the most accessible.  Offer plenty of opportunities to join physical or social activities throughout the day.
  • 32. BEST PRACTICE EMPLOYEE ENGAGEMENT  According to Gallup (2013) research, the best organizations deeply integrate employee engagement into the following four (4) areas: Strategy and Leadership Philosophy Accountability and Performance Communication and Knowledge Management Development and on-going Learning Opportunities
  • 33. STRATEGIES TO DEVELOP EMPLOYEE ENGAGEMENT  According to Gallup (2013), strategies to improve employee engagement are:  Use the right employee engagement survey  Focus on engagement at the enterprise and local levels  Select the right managers  Coach managers and hold them accountable for their employees’ engagement  Define engagement goals in realistic, everyday terms  Find ways to connect with each employee
  • 34. LEADERSHIP LESSONS: “TAKE-AWAYS” – ENGAGEMENT  Organizations need to reinvent their engagement strategies.  Business leaders and managers play a pivotal role in enhancing employee engagement levels.  Organizations need to shift from compliance-driven to commitment-driven business practices  Business leaders need to adapt and customize employee engagement processes to individual and team needs – adopt a targeted approach
  • 35. LEADERSHIP LESSONS: “TAKE-AWAYS” – ENGAGEMENT  In order to accelerate employee engagement organizations should:  Select the Right People and Managers  Develop employees’ strengths  Enhance employees’ well-being  To capitalize on the 9 performance outcomes, organizations should:  Create a conducive culture, climate and work environment  Embed employee engagement in business strategy  Accountable and performance-directed business leadership practices  Development and empowerment-oriented business practices
  • 36. CONTACT DETAILS  CHARLES COTTER  084 562 9446  charlescot@polka.co.za  LINKED IN  TWITTER: Charles_Cotter