From the Chiang Mai SEO Mastermind Meetup. I talk about how I go about beating Penguin 4.0 with my specialist link building strategies.

2. Link Building
vs
Real Time Penguin
by Charles Floate

3. A Bit About Me
• Started SEO At 12
• Worked For Various Agencies (14 – 17)
• Went Solo @ 17
• Own A Small Affiliate Empire (All Now JVs)
• Co-Founder of an Agency
• Run One of The Biggest SEO Blogs In The World

4. About Real Time Penguin
• Links Are Based On Individual Pages, Not Sites
• Runs Concurrently (Much Quicker Response Time)
• Targets High Anchor Ratios
• Targets High Link Velocity
• Targets Spammy Link Types

5. For You To Understand My Strategy

6. You First Need To Understand:
Algo Is Now Based On Individual Pages
• Anchor Ratios Are Not Site Wide
• Penalties Are Applied To Pages, Not Sites
• Individual Links Matter

7. How I Beat Penguin 4.0 In 2 Months
• Initial, Overall Authority
• Money Page (Innerpage) Targeted
• Topical SEO via Interlinking Subdirectories (THIS!)
• 0 Links At The Money Page

8. Initial, Overall Authority
Homepage / Root
Blog
Comments
Trust
Signals
Branded
Web 2.0s
Social
Profiles

9. Standardized Topical SEO

10. (Interlinked) Topical SEO
On The Subdirectory Level
Money Page
“Example”
History of
“Example”
Types of
“Example”
“Example”
Infographic
LINKS
/example/
/example/history/
/example/types-of-example/
/example/infographic/

11. (Interlinked) Topical SEO
On The Subdirectory Level
Money Page
“Example”
History of
“Example”
Types of
“Example”
“Example”
Infographic
LINKS
Exact Match Anchor
Partial Match Anchor
Partial Match Anchor

12. What Type of Links?
• High Quality PBNs & 2.0s
• Wikipedia Links (Targeted Piece/s of Content)
• Press Releases (Again, Targeted)
• Infographic Submissions (Again, Targeted)
• Reddit, Tumblr etc
In Total: I Built 220 Unique Links @ 8 Pages in 29 Days
(Not Unique RDs – That Was <200)

13. Notes
• Domain Was Aged (1 Year, 9 Months)
• Domain Had Previous Links
(We Disavowed Because It Got Hit by Penguin)
• Took Longer To See Results Due To Algo Penalty

14. Results?
• N/A - #2 in 2 Months (18,100 MS)
• #22 - #2 in 2 Months (3,600 MS) – Different Page Was Ranking
Before
• N/A - #6 in 2 Months (720 MS)
Also Seeing Drips of Traffic from Yahoo.

15. Thanks For Watching/Listening
Slides Available At:
CharlesFloate.co.uk/Chiang-Mai
My Facebook Group:
ThePBN.Community