1. W I N A R I F I N
1 0 0 3 9 9 9
C H I E F E X E C U T I V E O F F I C E R
Y O H A N E S R A N D Y A .
1 0 0 4 5 3 6
C H I E F O P E R A T I O N O F F I C E R
C H A R L E S H A N S O N . S .
1 0 0 4 6 3 5
C H I E F F I N A N C I A L O F F I C E R
G U O H A O M I N
1 0 0 4 5 6 0
C H I E F M A R K E T I N G O F F I C E R

2. FOOD TRUCK
– THE CONCEPT
• Business Model
• Market Segment
• Working people
• Young Generations (Student)
MEALS ON WHEELSthe food that comes to

3. CURRENT STATUS:
“ Fresh to the market “
Why it works?
• Relatively small capital
• Different Experience
• Adaptability
MEALS ON WHEELSthe food that comes to

4. INDUSTRY &
MARKET ANALYSIS
• Market Trends
• Long term Prospect
• Participants
MEALS ON WHEELSthe food that comes to

5. MEALS ON WHEELSthe food that comes to you…

6. OPERATIONAL ( INTERNALASPECTS )
Supplier
Central
Warehouse
Breakfast
hour
Lunch
hour
Supplier
Supplier

7. WAREHOUSE LAYOUT
Kitchen
Fridge
Office
Parking area
- Kitchen
- Fridge
- Office
- Parking
Areas

8. TRUCK DESIGNED INDEX
K
W R
Driver
Cabin
F S
K : Kitchen
W : Wardrobe
R : Refrigerator
FS : Free Space

9. MARKETING
STRATEGY
•Use of social media
• Twitter
• Facebook
• Promotion & Special Event
• Building Community Strategy

10. Designed Model

11. PRODUCTS & PRICING
• Fast Food :
• Beef Burger $ 4 ++
• Fish Sandwich $ 4 ++
• Soft Drinks $ 1.5
• Sundaes $ 1.5
AMERICAN
PRODUCTS & PRICING
MEALS ON WHEELSthe food that comes to

12. INDONESIAN
• Javanese Foods :
• Nasi Goreng $
5 ++
• Batagor & Siomay $ 3 ++
• Ice Chendol $
2.5
PRODUCTS & PRICING
PRODUCTS & PRICING
MEALS ON WHEELSthe food that comes to

13. PRODUCTS & PRICING
PRODUCTS & PRICING
MEALS ON WHEELSthe food that comes to

14. Warehouse Estimated Amounts (in SGD)
Warehouse Rent $ 520,000 for 5 years $ 104,000 annually
Customized Cost $ 80,000
Interior Design $ 16,000
Machineries $ 34,000
Trucks Estimated Amounts (in SGD)
Initial Leasing Payment Trucks @ $ 27,000 $ 270,000 for 10 trucks
Licensing
Reparation Cost $ 90,000
Modification Cost $ 90,000
START
UP
ASSET
FINANCIAL
PROJECTIONS
START
UP
ASSET
MEALS ON WHEEthe food that comes to you…

15. CAPITALS: (Start Up Assets)
Warehouse Estimated Amounts (in SGD)
Warehouse Rent $ 520,000 for 5 years $ 104,000 annually
Customized Cost $ 80,000
Interior Design $ 16,000
Machineries $ 34,000
Trucks Estimated Amounts (in SGD)
Initial Leasing Payment Trucks @ $ 27,000 $ 270,000 for 10 trucks
Licensing
Reparation Cost $ 90,000
Modification Cost $ 90,000

16. ON
GOING
EXPEN
SES
ON
GOI
NG
EXP
ENS
ES
ON
GOING
EXPENSES
Amounts / m
F&B Consultant Fee $ 1000
Program Trainers $ 2000
Customer Services $ 8500
Main Chefs $ 5500
Employees
Back stage
10 employees @ 2500 $ 25,00
Employees
Front stage
30 employees @ 2500
(1 truck = 3 people)
$ 75,00
Outsourced
Warehouse Cleaning Fee $ 2000
Truck Maintenance Fee $ 2000

17. PHY
SIC
AL
PHYSICAL:
Warehouse Estimated
Amounts/month
Water $ 100
Electricity $ 70
Gas $ 67
Internet $ 48
Others / Unexpected $ 100
Supplies
Raw Ingredients $ 3500
Kitchen Sets $ 375
MEALS ON
WHEELS

18. Salaries Estimated
Amounts / month
F&B Consultant Fee $ 1000
Program Trainers $ 2000
Customer Services $ 8500
Main Chefs $ 5500
Employees
Back stage
10 employees @ 2500 $ 25,000
Employees
Front stage
30 employees @ 2500
(1 truck = 3 people)
$ 75,000
Outsourced
Warehouse Cleaning Fee $ 2000
Truck Maintenance Fee $ 2000

19. S$125,260 + (S$416,000 / 60 months)
S$125,260 - S$6,933 = …
= S$132,193 per month
Start-up Assets $ 684,000
Start-up Initial
Expenses
$ 125,260
Total Start Up Fee $ 721,000
TOTAL START UP FEE

20. PREDICTIONS
1 Truck = 300 meals each day
10 Trucks = 3000 meals each day
1 Meal = S$2 profits
3000 Meals = S$6000 profits
1 day = S$6000 income
30 days = S$180,000 income
* ONE month = S$180,000 income *

21. • [ Gross Income - Monthly Expenses = Clean Profit ]
• S$180,000 - S$132,193 = ….
• = S$ 47,807 per month
• [ Loan or Start up Fee / Clean Profit = Break Even Point]
• S$721,000 / S$ 47,807 = 15.081473
• That means, the Break Even Point is within 16 months
BREAK EVEN POINT

22. DEVELOPMENT
PROJECT
• Business that also work in same industry
• Dominate the market
• Big investment (large scale)
Source of funding
• Personal investor (interested to business)
• Other investor (big scale)
MEALS ON
WHEELS
the food that comes to you…

23. FRANCHISE AGREEMENT &
PROSPECT
• Operational Supports
• Monthly Meeting
• ‘Warehouse’ Support
• Cost Involvement
• Initial Franchise Fee
• Developed countries = S$ 107,000
• Developing countries = S$ 82,000 (20% off)
• Trucks as main Capital
• Continuing Royalty Payment (CRP), priced 8% of their gross
income

24. CONCLUSION
• Relatively Cheaper Investment
• Wide market segment
• Quick return of investment
• IT WILL WORK!!!
MEALS ON
WHEELS