7 Must Know Facebook Ads Tips That Can Boost Your ROI

MediaBuyerAssociation.com
@MediaBuyerAssoc
7 Must-Know FaceBook Ads Tips That Can Boost Your
ROI In 24 Hours
Charles Kirkland
Founder of the Media Buyer Association

@MediaBuyerAssoc
REAL EXPECTATIONS = REAL RESULTS
THE RESULTS THAT YOU HEAR ANYONE STATE SHOULD
NEVER BE AN ASSUMPTION OF SUCCESS.
YOU WILL HAVE TO WORK HARD, GET BEATEN DOWN, AND BE
READY TO GET BACK UP OVER AND OVER AGAIN.
THE EASIEST WAY TO BECOME SUCCESSFUL IS TO WORK
HARD AND SMART.

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Who is Charles Kirkland

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Charles Kirkland – OVER 16 YEARS EXPERIENCE
Founder of the Media Buyer
Association
Top 100 ClickBank
Affiliate
Top ClickBank Seller &
Partner

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Charles Kirkland – OVER 16 YEARS EXPERIENCE

@MediaBuyerAssoc
What Others Say
If you're buying traffic, you need to know
Charles Kirkland! This guy will show you
cutting-edge strategies to grow your
business through media that none of the
'gurus' are talking about...
Charles Gaudet
Author of The Predictable Profits Playbook
and founder of Predictable Profits

@MediaBuyerAssoc
What Others Say
When it comes to traffic generation and
staying on the cusp of the things that
work with media buying, Facebook, and
PPC, Charles Kirkland is the guy I go to
and trust the most.
Todd Brown
Marketing Funnel Automation

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LET’S GET STARTED…

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Tip #1: Screen Size Matters

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Tip #1: It’s A Mobile World
More than half a billion
people access FaceBook
solely from mobile
http://techcrunch.com/2015/01/28/facebook-mobile-only-2/

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Are all mobile phones
created equal?
Smart phones vs feature
phones

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http://www.kylejlarson.com/blog/iphone-6-screen-size-web-design-tips/

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@MediaBuyerAssoc
http://www.kylejlarson.com/blog/iphone-6-screen-size-web-des
tips/
iPhone 1 – 3gs: 320 x 460 px
iPhone 4 – 4s: 640 x 920 px
iPhone 5: 640 x 1096 px
iPhone 6: 750 x 1294 px
iPhone 6 Plus: 1242 x 2148 px

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https://www.statista.com/chart/1396/android-phone-sales-by-screen-size/

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The same landing pages will render
differently based on the phone and
operation system.
http://www.mobilephoneemulator.com

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Look for the best combination of phone type, screen
size, and operatizing system to create your best
audience when you are setting up your FaceBook ads.

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Tip #2: Every Country Has A Different
ROI

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Tip #2: Segment Your Countries
Don’t combine multiple
countries unless you
like wasting money.
Each country has a
different cost.

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Tip #2: Segment Your Countries

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Tip #3: Segment Your Placements

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Each placement has a
different cost.

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The newsfeed has no
frequency cap.

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Tip #4: Segment Your Age And Gender

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You will find every age
bracket has a different
CPC.
Available inventory is
different for each
segment.

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You will find each age band
and gender will respond to
different image and ad
copy.

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Tip #5: Segment Your Interests

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Each interest has a different cost per click.

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Aweber Marketo

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Tip #6: Segment Your Images

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Each image will
have a different
CPC.
$7.123 or $8.369
Cost per 1k imp.

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Narrow down your ads
to the highest converting
segment and scale it.

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Tip #7: Look At Your Numbers

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Look at all your
numbers across the
board to find a
winning ad combo.

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The time of day and
day of the week will
impact your ads.

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Tip 7: Look At Your Numbers
Relevance &
engagement
matters

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Do you want to get more advanced
training like this?

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ONGOING COACHING
Join a community of like-minded
people who have been where
you are and learn from their
experiences.

@MediaBuyerAssoc
Don’t go it alone!
Great minds think alike.
Join the Media Buyer Association and harness the collective
knowledge and power of a community of online marketers,
agency owners and media buying professionals on a mission
just like you.

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Who is the MBA for?
The Media Buyer Association offers something for everyone
from online marketers, in general, to people specifically
wanting to use paid traffic to grow and scale their online
businesses.
The MBA supplies the tools and training you need to
accomplish your goals.

@MediaBuyerAssoc
Who is the MBA for?
Whether you are a beginner, intermediate, or advanced online
marketer, you’ll find the MBA community is your source for
knowledge, tactics, and resources.
Our discussions of paid media topics are ideal for small
businesses, e-commerce store owners, consultants, coaches,
online digital agencies, and service providers.

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How can the MBA help you?
Paid traffic changes constantly. The days of one person being
able to keep up with it all are long gone.
In today’s business environment there is more competition
than ever and new traffic sources emerge every day.

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How can the MBA help you?
You need a partner you can count on in the world of paid
media.
That’s why the MBA was created: to provide cutting edge
online and in-person training for the business world.
Everything we teach is based on real-world experiences and
not academic theory or wishful thinking.

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What is inside the community?

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Weekly Educational Events
Weekly educational events: Stay on the cutting edge of media
buying with real world experiences; pure content, zero pitches,
events.
Each Monday at 2PM EST I share what’s working now with
members. If you miss the call, don’t worry. We will have the
replay, slides and transcripts in the members area within 48
hours.

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Private Strategies Forum
Access to our Private Strategies Forum: This online discussion
group connects you with your fellow members in real time. If
you are stuck or have a question you can find active members
who are ready to jump in and help.
Plus, I’m constantly checking the forum and ready to help out.

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Exclusive Training Video
Unlimited access to exclusive training videos: New videos are
added regularly to ensure your business stays updated in the
world of paid media.
These are self-paced educational videos that allow you to learn
at your pace.

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Best Practice Workshops
Access to exclusive Best Practice Workshops: These workshops
are subject specific and are designed to help you master paid
media.

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Printed Hot Sheet Newsletter
A subscription to our printed Hot Sheet Newsletter: Discover
insiders-only tips—and how you can apply them to your own
business.
Each month you get a brand new newsletter delivered right to
your door.

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Expert Interviews
Interviews with some of the top industry leaders to discover
new techniques and traffic sources. Plus, ask the experts your
most pressing questions.

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Traffic Rolodex
Traffic Rolodex, including 135 different traffic sources to
jumpstart your campaigns. Never get stuck scaling your
campaigns again. With 135 traffic sources and growing you’ll
find new, untapped opportunity.

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Media Buyer’s Checklist
My exclusive, step-by-step approach to ensure solid media
buys, every single time. I had these designed so I could hand
them off to my VA’s and have them creating campaigns just the
way I would.

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Virtual Conferences
Access to exclusive, sponsored virtual conferences: learn best
practices, review case studies from real-world campaigns and
gain additional insight that you can use to grow your business.

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Software Tools
Get unlimited access to an array of paid media traffic tools to
make creating your campaigns simple and easy. Each month
we get member feedback and create new tools to help you
create campaigns faster and with more consistency.

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Ads Swipe File
Bonanza Banner Ads Swipe File: 1,444 profit-pulling ads you
can use immediately for your own business. Never get stuck
again with your ads. With 1,444 ads you’re sure to find
inspiration.

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Live Call In Days
Live Q&A sessions with the MBA experts and special guests to
cover your paid media questions. These sessions are recorded
and archived in the members area.

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Accelerated Learning Videos
Each week we release a new 15 minute accelerated learning
video. These videos are packed with only what you need to
know to get results.

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Private Partner Discounts
Get exclusive discounts from our select partners. We negotiate
on your behalf and use our group buying power to get
discounts on the software and services you use every day to
grow your business.

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Media Buyer Certification Exam – Coming Soon
All members can take the Media Buyer Certification
Exam…after you pass the exam you will be awarded our
Certified Media Buyer, CMB designation to use as long as
you’re a member.

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Why Join?
The bottom line is that we are here to help you understand
paid media. Your knowledge base grows faster when you’re
part of a thriving community than when you’re trying to figure
it all out on your own.
We show you best practices for using paid media. We include
split testing data in our trainings and always share our own
results with you.

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How much does it cost to join the Media Buyers Association?
You can pay your membership either monthly or yearly. A
monthly membership is only $77 per month or pay just $777
per year. You’ll be locked in as a charter member so your rates
will never go up.

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How much is it worth to get your questions answered daily?
For less than the price of a daily soda and bag of chips you can
get your toughest paid traffic questions answered by experts.
For as little as $2.12 per day you can grow your business with
paid traffic.
http://mediabuyerassociation.com/home-join-3-r/

7 Must Know Facebook Ads Tips That Can Boost Your ROI

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