The new conversation. Social media and how it is changing the way you interact with the community

1. The New
Conversation
Social media and how it is changing the
way you interact with the community
2/19/2015 1

2. Traditional
Communication
• Newsletters
• Press Releases
• Chamber of Commerce
• Advertisements
• Public Service Announcements
• Pushing a Message
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3. 2/19/2015 3
The world has
changed

4. 2/19/2015 4
ALS Ice Bucket Challenge
• 110 Million in
donations since 7/14
• Thousands of People
• Hundreds of
Celebrities
• Started by a Fan

5. 2/19/2015Footer Text 5
Six Degrees
from Kevin
Bacon

6. The Power of
Exponentials
• 7.125 Billion People on the
Planet
• 44 Unique Friends 6 times
• 7.256 Billion Connections
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7. Fun Facts
• Facebook – 1.39 Billion Users (+1/7 of the world)
• YouTube – 1 Billion Users
• Twitter – 288 Million Users
• Pinterest – 70 Million (80% Women)
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It’s all about the conversation

9. 2/19/2015 9

10. A new strategy
• Marketing
• Fund Raising
• Education
• Community Outreach
• Recruitment
• Volunteer Organization
• Public Relations
• Event Organization and Promotions
• Leverage the Power of the Crowd
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11. What can we do?
• Don’t try and be viral.
• This is full time and part of the overall business
strategy.
• Involve marketing and PR in shaping the messages
and responses.
• Make sure questions and comments are answered
and responded to.
• Encourage Stakeholders to engage, share, post,
comment, and enlighten.
• Participate in and create conversations.
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Beyond the walls