Consumer branding, sponsorships and special events for Bulleit Bourbon from Diageo, the world\'s largest spirits marketer, helping Bulleit become the fastest-growing premium bourbon in the U.S.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Diageo Case Study
1. | CASE STUDY |
Bulleit
To effectively position Bulleit Bourbon as the “Spirit of Adventure,” FWV
identified and negotiated sponsorship of an elite adventure racing team
competing in Primal Quest, the world’s toughest expedition race. Team Bulleit
Bourbon
included freelancer Roy Wallack, TV personality Kirsten Gum, syndicated
columnist Stephen Regenold and Backpacker editor-in-chief Jon Dorn. Team
Bulleit was mentioned in numerous columns and blogs, as well as in a feature
in Backpacker.
Also forged a partnership with U.S. Adventure Racing Association, creating
consumer event opportunities connecting Bulleit Bourbon with outdoor
adventure enthusiasts at the grassroots level.
Developed a Southern Alumni program connecting the brand to consumers
in contexts meaningful to them—their alma maters.
Bulleit Bourbon Derby Day party in New York attracts hundreds of Manhattan
-based southern alumni to the city’s biggest Kentucky Derby celebration.
Execute consumer and media events year-round in markets throughout the
United States.