You’re Not Licensing Streaming Video? Why Not?! by deg farrelly, Arizona State University
1. You’re Not Licensing Streaming Video? deg farrelly Arizona State University Why Not?
2. This presentation is available online: www.west.asu.edu/icdeg/Charleston2010.htm Images in this presentation are used within Fair Use provisions of US Copyright Law
70. “It is clear that librarian involvement in scenario planning and the practical dimensions of licensing will be essential for any innovation to take place.” Peter Kauffman & Jen Mohan Video Use and Higher Education
95. Useful Resources Handman, G. (2010). License to look: Evolving models for library video acquisition and access. Library Trends, 58(3), 324-334. White paper version: berkeley.edu/MRC/vod08b.pdf Kaufman, P.B., & Mohan, J. (2009). Video use and Higher education: options for the future. Intelligent Television. Retrieved from: http://library.nyu.edu/about/Video_Use_in_Higher_Education.pdf
96. More Useful Resources OLAC Cataloging Policy Committee & Streaming Media Best Practices Task Force (2009). Best practices for cataloging streaming media. Retrieved from: http://www.olacinc.org/drupal/capc_files/streamingmedia.pdf Selected Media Vendors www.west.asu.edu/icdeg/Selected_Vendors.pdf Digital Rights by Vendor www.west.asu.edu/icdeg/Digital_Rights_Vendors.pdf
97. Communities of Practice American Library Association Video Round Table www.ala.org/vrt VideoLib Discussion List calmail.berkeley.edu/manage/list/listinfo/ videolib@lists.berkeley.edu National Media Market nmm.net Consortium of College and University Media Centers (CCUMC) ccumc.org
98. Contact Information deg farrelly Arizona State University 4701 West Thunderbird Road Phoenix, Arizona 85029 Phone: 602.543.8522 Email: deg.farrelly@asu.edu
99. This presentation is available online: www.west.asu.edu/icdeg/Charleston2010.htm Streaming Video Libguide: http://libguides.asu.edu/streamingVideo
Notes de l'éditeur
Nothing in this presentation should be construed as promotion of any specific product, vendor, or interface
Certainly will refer to companies whose products and services I am familiar with, but these should be considered points of illustration
Essentially the question of building a digital video collection
These other matters are important issues to, and some of the content presented here will apply to these applications, but the principal focus remains the digital collections
Historically one of the 3 silos on campus: Library, Computing, and “Instructional Support”
Collections consisted primarily of 16mm films, acquired for curricular support, and operated as an income generating operation, renting to other institutions that could not afford the content and/or the upfront operating costs.
Paper catalogs, not integrated with library collection
What has been forgotten in the past quarter centruy, is that these titles were LICENSED.
We’ve seen three major paradigm shifts in media formats in the past 35 years
Advent of videotape, specifically, HOME video recording and the VHS format changed everything
Media became a familiar and welcome component in homes. Several major court rulings decided in favor of the access video provided, changing user behaviors and spurring the creation of an entirely new business model: video rental
Growing volume of sales caused
prices to decline,
video became affordable with many titles well under $100,
Vendors started selling educational titles in video
Side effect : availability resulted in declining rentals from the film distribution centers. Many closed
Libraries, many begrudgingly, took over the large collections these centers held
As collections grow, not limited to entertainment in Public Libraries
Not limited to educational content in Academic Libraries
Video circulation becomes statistically significant
Shift from VHS to DVD
Now, a single device for storing and playing not only media, but also data and any other type of information
Ubiquity of media
Demand unleashes a warehouse of earlier released content. (Warner Brothers has a DVD print on demand for a huge number of movies for which there is not sufficient market to generate commercial re-release
Production software in the hands of the everyday consumer
Emerging consumer model,
Corporate attempts to monetize content
First with journals
Now with ebooks
Increasing expectation of online access and immediate desktop access
Increasing expectation that content will be available on mobile devices
Evolution of instruction in MANY forums, but significantly, the emergence of course management systems and asynchronous instruction
Evolution of instruction in MANY forums, but significantly, the emergence of course management systems and asynchronous instruction
Which takes us to 1998
NOT that that is when video streaming started…. But rather
Which takes us to 1998
NOT that that is when video streaming started…. But rather
Uncertainties of perpetual access
Notice that we’re not talking about ejournals here… the issues of ejournals have (for the most part) settled down.
Still questions of perpetual access, bundles, etc.
Long tail of use
Key differences tho in that ejournals have ongoing additional new content added regularly,
Ejournal publishers never expected libraries to house and host the digital content
These are not necessarily mutually exclusive
Encyclopedia Britanica incudes video clips and full length in it’s academic version
Enormous change in just the past three years
What was true last year, is not necessarily true now
Changing regularly
Explained in greater detail in Gary Handman’s Library Trends article. Citation at the end of the presentation
More vendors coming on board with this: National Film Board of Canada
May offer other value added services, such as play lists, clips, etc .
All the heavy players: Icraus, BullFrog, Women make Movies, etc.
This is essentially the de-facto standard for most companies.
REBUY content regularly
A few vendors are starting to offer, tho
Arguments that it models textbook purchase
Ambrose – bundles of minutes sliding scales
As with most purchases the more you buy the cheaper the unit cost.
File source
Not just a single file, but backup file, and antip-copy protectin
New format wars – especially as we move to downloadable for mobile devices
Few vendors are offering MARC records…. And then there is sthe question of the quality of the record
These are issues that swirled around the recent situation with the UCLA streaming
Basis for Higher Education Digital Video Summit in NYC in March
Many different points of view
NO case law yet to determine this
ARL funded by Mellon Foundation to develop Center for Social Research _ Best practices in Fair Use
Vendors are beginning to see Blackboard as the extention of the classroom.
Non CONTER compliant
But changing in that COUNTER has just implemented investigation into best practives for reporting use of images and videos and audio files.
SCCTV already handling many of the files for many of the big companies
Value added services
Safari mostly K-12
Video-on-demand and digital media management enterprise solution for school districts
Many more options out there
Nothing in this presentation should be construed as promotion of any specific product, vendor, or interface
Certainly will refer to companies whose products and services I am familiar with, but these should be considered points of illustration