Jennifer Bagwell

1. Jennifer Bagwell
President
Charleston Area Hospitality
Association

2. www.CharlestonCommercialMarketForecast.com
Performance Year to Date
71.1
153.58
123.35
80
156.96
127.42
0
20
40
60
80
100
120
140
160
180
Occupancy ADR Revpar
Charleston County
2016 2017

3. www.CharlestonCommercialMarketForecast.com
Performance in the SE
CHS vs Comp Set 12 Month Rolling
79
145
114
74
120
89
76
101
7774
140
105
0
20
40
60
80
100
120
140
160
Occupancy ADR Revpar
CHS Savannah Greenville Nashville

4. www.CharlestonCommercialMarketForecast.com
Hotel Pace for
Remaining 2017
September October November December
% change year over year
2016
2017

5. www.CharlestonCommercialMarketForecast.com
Short Term Rentals
AirBNB listings on CHS peninsula
Impacts to our Industry
140
969
Oct-14 May-17

6. www.CharlestonCommercialMarketForecast.com
• 969 total listings on the CHS peninsula
(equivalent of 2 Belmond Charleston Place
Hotels)
• 256% increase in listings from April 2015 to
April 2017
• If taxed as a hotel: $1,200,000 would have
been collected in taxes (2016)
• Taxes help fund infrastructure needs such as
Police, Fire, Roads, Schools
Short Term Rental Impact
to our Industry & CHS area

7. www.CharlestonCommercialMarketForecast.com
Exploring new Initiatives:
Travel: Creates Jobs
How do we fill them?

8. www.CharlestonCommercialMarketForecast.com
Every Business that Relocated to the Charleston
Area……First Visited Charleston!
Attracting New Businesses

9. www.CharlestonCommercialMarketForecast.com
“Balance” of Tourism and
Livability
www.CHSlocals.com
Exclusive Special Offers for Tri-County Residents
• Provides communication with new residents
• Creates communication with visiting friends &
family
• Navigating the Region
• Parking
• Exclusive Opportunities
• Discounts

10. www.CharlestonCommercialMarketForecast.com
Summary
• Year to date Performance has been strong
• Pace is good going into 4th Q
• Labor needs are real
• Short Term Rentals must be addressed
• Balance Tourism and Livability
www.CHSlocals.com