10 stuff-ups on my 20 years (so far) journey in tech startups...

1. Charlie Gunningham
“Innovation
Flearnings”
… stuff-ups and learnings
over a 20 year journey

2. Lesson 1
No Real estate? Tech? Biz?
No worries!

3. Launch of aussiehome.com, 6th Dec 1999

5. 5

6. Lesson 2
Buying Easy
Selling Hard

7. Lesson 3
Solve problem, got business
1. Solve big hairy problem
4. Got business
2. Creates Value
3. Customers pay for value

8. The most important question…
What problem
are you solving
for whom?

9. At aussiehome.com
What problem
were we solving
for whom?
(we got this
wrong)

10. Lesson 4 Change is
Slow

11. Lesson 5 The Unexpected

13. Lesson 6
3 x Cost
2 x as Long

14. Lesson 7
Boil the
Kettle, not
the Ocean

15. Business News

16. Next challenge

17. What problem
are we solving
& for whom?

18. Lesson 8
Clear
Strategy

19. Lesson 9 Keep the faith!
“I’m not making light of my situation, but
I have unyielding belief I will prevail”
~ Jim Stockdale
The Stockdale Paradox

20. 169,000
169k
30,000
Unique
Monthly
Visitors
 Web Traffic x 5
 Subs largest income

21. 10. Enjoy it!

22. “Innovation Flearnings”
… stuff-ups and learnings over a 20 year journey
1. Yes you can
2. Selling Hard (buying easy)
3. Solve problem, got business
4. Change is slow
5. Expect the unexpected
6. 3x cost, 2x as long
7. Boil the kettle
8. Clear Strategy
9. Keep the faith
10.Enjoy it!
Charlie Gunningham
Accelerating Commercialisation
Dept of Industry, Innovation & Science
Charlie@damburst.com.au
0411 092 669
@ChazGunningham