2. www.kelevragaming.com info@kelevragaming.com
PURPOSE
The intent of this document is to inform potential partners
about KELEVRA GAMING’s IPs and associations.
We would be happy to share additional information about
any of our projects with follow up calls or via email.
Our contact information is on the last page of this packet.
Thank you for your time,
Rodger Eric Fuller
CEO, KELEVRA GAMING
3. www.kelevragaming.com info@kelevragaming.com
ESPORTS OVERVIEW
GAMING OVERVIEW
Major League Gaming (MLG)
eSport Leagues and sportscasting
+ 334% from 2011-2012
(+ 636% from 2010-2012)
3.5 million live viewers in 2011 to
11.7 million live viewers in 2012
15 million hours in total consumed
Gaming Industry:
+ 252% from 2011-2012
$67 billion in revenue for 2012
Up from $19 billion in 2011
Projected $82 billion by 2017
SOURCE
MLG Demographics
60% of viewers are 18-34 years old
40% Household income exceeding
$100,000 (yr)
85% Male
SOURCE
Twitch.TV
Video game live-streaming service
+ 440% from 2011-2012
February 2013: 600,000 unique Twitch
video broadcasters attracted in excess of
28 million unique viewers. Each watched,
on average, more than 1.5 hours of video
per day. SOURCE
The Gamer:
37% 36+ years old
32% under 18 years
31% 18-35 years
Average age: 30
SOURCE
League of Legends
+300% from 2011-2012 in viewership
1 Billion hours played a moth
70 Million accounts
32 Million active players per month
SOURCE
WHY ADVERTISE IN ESPORTS?
Gaming & eSport media is being consumed on a level that no one could have predicted
even a few years ago, and early adopters are cashing in big. The costs can be far lower
than conventional advertising avenues, and equally if not more focused.
4. www.kelevragaming.com info@kelevragaming.com
STATISTICS
►► 130,000 MEMBERS
►► 250,000 HITS per day
►► 25,000 TEAMS
►► 1,280 LADDERS
►► 698 TOURNAMENTS
MORE ABOUT FRAGGED NATION
FraggedNation is a social, competitive community of gamers, for gamers, by gamers.
We reward competitive game play across all platforms, and provide news and
socializing tools as well.
FraggedNation was founded in 2002 by a gamer that was looking for a place to
socialize and compete with like-minded players, and dissatisfied with what was
available. He went to programming, and in today’s vernacular, attracting friends.
These friends developed, and implemented the site you see today and became our
constantly growing community. The goal has always been to have a community
where the gamers voice was heard no matter who they were, where they played, or
what they wanted to accomplish. The simple concept is to let FraggedNation do the
paperwork so gamers can do what they do best: GAME!
FRAGGED NATION & KELEVRA GAMING
Rodger Fuller, CEO of KELEVRA GAMING, is on the director staff at Fragged Nation and
works directly with sponsors and advertisers to custom build marketing packages that
grant them access to this burgeoning multi-platform competitive community.
Fragged Nation offers many effective means of brand promotion throughout their
enormous network including standard web ads, tournament & event sponsorships,
product focus groups, and social media campaigns.
5. www.kelevragaming.com info@kelevragaming.com
STATISTICS
►► 4,600 TWITTER FOLLOWERS
►► 2,500 TWITCH SUBSCRIBERS
►► UP TO 3,000 CONCURRENT VIEWERS
►► LARGEST CASTING AUDIENCE OUTSIDE
OF MAJOR LEAGUE GAMING
RIVALCASTER
RivalCaster is a live eSport production that features professional and amateur teams
with commentary and casting, much like you would see on traditional televised sports.
RivalCaster works with several advertising sponsors offering contests, giveaways, logo
placement, live product discussion during the broadcast and hosting live and online
events.
RivalCaster is the most well known Call of Duty casting groups outside of MLG and is
positioning for an aggressive push into Infinite Crisis.
BY KELEVRA GAMING
6. www.kelevragaming.com info@kelevragaming.com
BUILD YOUR OWN PRO GAMING TEAM
KELEVRA GAMING MANAGEMENT AND COACHING SERVICES
KELEVRA offers a turnkey team
management and coaching solution.
All team related tasks and duties are
managed by KELEVRA GAMING.
►► KG utilizes their connections and management experience to put together an all star
team that will perform and get along
►► KG will assist in contract negotiations with the team
►► Monitoring practice schedules
►► Booking showmatches and online events
►► Ensuring team meets sponsor / partner contractual obligations
►► Organizing travel details
►► Ensure that the team is representing partners responsibly
►► Ensure that team is maintaining required streaming / video / social media requirements
►► KG can assist in securing product sponsorships for the team
►► Regularly spend time in-game with the team to monitor and mentor
►► Ensuring team is scrimming other top teams on a regular basis
►► Organizes offline team meetings
►► The coach travels to all live events with the team
►► Ensuring good inter-team relations and overseeing conflict resolution
►► Ensuring that all the team requirements are fulfilled during Pro Circuit LAN events
Building a team of reputable PRO status
Team management
Team coaching
7. www.kelevragaming.com info@kelevragaming.com
Call of Duty: Black Ops II
XBOX 360 SHOOTER
Call of Duty: Black Ops II is a first-person shooter
video game, developed by Treyarch and published by
Activision (Square Enix for Japan).
Activision reported sales figures for Black Ops II in
the U.S. being more than 7.5 million copies sold on
launch day and grossed over $500 million, in the US
alone in its first 24 hours.
Infinite Crisis
PC MOBA
Infinite Crisis is an upcoming free-to-play multiplayer
online battle arena (MOBA) video game developed by
Turbine.
The game is set to launch in 2013 and currently
includes fourteen playable characters from the DC
Comics universe with more promised. It is loosely
based on the comic book series of the same name.
SPONSOR A KELEVRA GAMING TEAM
SPONSOR EXISTING COMPETITIVE TRAVELING GAMING TEAMS
KELEVRA : ORIGIN
Supporting one of KELEVRA GAMING’s teams will earn your company easy access
to the exciting world of esports as well as great advertising and brand awareness
opportunities.
9. www.kelevragaming.com info@kelevragaming.com
KELEVRA TERMINATION ACHIEVEMENTS (COD)
YOUTUBE
►► 7,000 COMBINED SUBSCRIBERS
►► 1,300 - 14,000 views per video
ACHIEVEMENTS
►► 2nd Hardwired Gaming LAN
►► 17th MLG Anaheim
►► 1st MLG Anaheim Online Qualifier
►► 1st WeGotGamez LAN 4v4
►► 1st WeGotGamez LAN 2v2
►► 1st GameBattles Online (MLG)
►► 2nd GameBattles Fall Season
►► Team GameBattles record 139-9
►► 17th MLG Anaheim LAN (200 teams)
►► 32nd MLG Dallas LAN (250 teams)
►► Deezy #7 Ranked player GameBattles
TWITTER
►► 8,000 COMBINED FOLLOWERS
SPONSORS
►► GamerModz (Financial + Product)
►► 4Proccessing.com (Financial)
►► KontrolFreek (Product)
►► Gunnar Optiks (Product)
10. www.kelevragaming.com info@kelevragaming.com
STOLEN
POWERSBY KELEVRA GAMING
REPOSITORY GUIDE COMMUNITY
KELEVRA GAMING is investing heavily in the upcoming MOBA title INFINITE CRISIS.
This game plays similarly to the hugely popular League of Legends, but the heroes
are DC Universe characters. Warner Brothers and Turbine (the developer) have already
made a partnership with MLG, guaranteeing that the title will be on the MLG Pro LAN
Circuit.
KELEVRA GAMING is working directly with the developers in closed BETA and is
already securing the relationship that will make STOLEN POWERS the community
Turbine relies on.
There will be many great advertising and sponsorship opportunities when this
community and the game release later this year.
FEATURES
►► HERO STAT DATABASE
►► COMMUNITY BUILD GUIDES
►► ITEM STAT DATABASE
►► SOCIAL COMMUNITY
►► GAME FORUMS
11. www.kelevragaming.com info@kelevragaming.com
PLAYSTATION MVP’S
KELEVRA’s CEO, Rodger Fuller, is one
of only 100 Sony Playstation MVP’s
around the globe.
The MVP program is comprised of what Sony
considers the top 1% of ultra gamers and
community influences.
MVP’s get special access to Sony sponsored
events, early access to titles and hardware
and have a chance to help shape games under
development, community outreach projects,
tournaments and events.
►► ARTICLE ABOUT MVP’s FROM IGN
►► WHO ARE PLAYSTATION MVP’S
12. www.kelevragaming.com info@kelevragaming.com
ABOUT US THE STAFF
Rodger Fuller / CEO
►► info@kelevragaming.com
►► 512.438.9189
Wil Dimas / Director eSports
►► ethiks@kelevragaming.com
Taylor Noble / Director RivalCaster
►► rivalcaster@kelevragaming.com
Anis Heremic / Operations
►► operations@kelevragaming.com
April Martin / Marketing PR
►► april@kelevragaming.com
John Frame / Editor in Chief
►► knox@kelevragaming.com
KELEVRA GAMING was formed in 2010 as a
competitive gaming community and has since
become an expanding and influential name in
competitive gaming and esports.
Our mission is to give talented teams the
attention they deserve, give brands access to
a vibrant and eager new customer base and to
give back to the gaming community with free
to play, prized events.
Through our reputation, industry connections
and strategic partnerships, we have forged a
powerful reach into both the gaming industry
and community of gamers worldwide.
KELEVRA can be your ‘boots on the ground’
team for building a marketing strategy for the
demographic and mission of your company or
product.
