This document outlines O.P.I's nail paint gift set launch plan in the Taiwan market. It discusses the product characteristics of nail paint gift sets, identifies their target customer segments in Taiwan, and proposes a marketing communications and action plan. The plan targets both early adopters and early majority customers through blogs, social media, magazines, and point-of-sale displays. It provides a timeline for gift set sales cycles and promotions from November to October, with the goal of increasing brand awareness, sales, and word-of-mouth among distributors and retailers.