Dossier remis au client

1. SHOPPPING DAY REPORT
2016 SEPTEMBER, 14TH & 15TH - PARIS
PRESS DAYS
« VOYAGE VOYAGE » REPORT
2017, February 21, 22

2. CONCEPT
OUR TACTICS :
4 Destinations’ corners
IRELAND / CHAMONIX / MIAMI / NEW YORK
Each kind of product fits with one of the destination
Pro active
One to one meetings
Focus
Trends

3. WHERE?
IN THE HEART OF PARIS 3E, 13 RUE GRENETA
MORGAN PR AGENCY
187COM PR AGENCY
STEPHANIE PROTET PR AGENCY
OUR PARTNERS
THE INVITATION
WAS SENT TO A SELECTION OF 481 CONTACTS:
EMAILS PERSONALISED MADE BY EACH PR AGENCIES
BRANDS PRESENTED
CLAE / COLUMBIA / DYNAFIT / FUJIFILM / HOKA ONE ONE / HYDRO
FLASK / ICEBREAKER / JONJON COCONUTS / KAMIK / LEATHERMAN /
LIFESTRAW / MAMMUT / MICRO MOBILITY / NORRONA / OAKLEY /
OSPREY / PATAGONIA / PELI PRODUCTS / PICTURE ORGANIC CLOTHING
/ RAINS / SAINT JACQUES / SALEWA / STANLEY / VANGUARD / VANS /
VOLCOM
HIGHLIGHTS
« BREAKFAST TIMES
« LUNCH TIMES
« APERITIF TIMES

6. PAUL DEROO/ VSD
Reach: 797 000
Paul is really relying on us to find what could
match in his weekly shopping page. This time
he was looking for beautiful, new and men’s
products.
WE WELCOMED 71 JOURNALISTS DURING 2 DAYS AND WE MADE ONLY PERSONAL MEETINGS.
MARION RENOUX/
COSMOPOLITAIN
Reach: 1 462 000
She was looking on girly topics, full of colors, swimming
suit, but also amazing new deveolpment and innovation.
SOPHIE PLANQUE/ M6
Reach: 50 984 000
She used t work for M6 as well as several other big
medias like Le Figaro. She is now taking a breack
and head to south America from Alaska on bike! A
year project that will began this summer.
ALEXIS BLANC/ LE MAGAZINE
L’EQUIPE
Reach: 2 194 000
Alexis is a freelance writer for L’Equipe Mag, but also
Filières Sports through his press agency (AB). We
discussed about innovations and novelties in sports
like running trail and mountaineering.
VALENTIN PORTIER & CLARA
SERRYN/ MADAME FIGARO
Reach: 1 283 000
These two journalists are always together. They love
ideas, input, always looking for the women‘s benefit.
They are young and they want to push Madame
Figaro to a good young mood!
SANDER RANG DES ADRETS/ TF1 / LCI
Reach: 75 449 000
Sanders is a sport journalist for the TV News. Skiing, having
hard time, but also covering the Tour the France, he is
completely multi sport oriented. He came to have some
new input for the coming months.

7. LAETITIA BLIN/
CHAUSSER MAGAZINE
Reach: 25 000
She is a redactor in chief of Chausser magazine. She prepares a
topics of shoes running for summer 2017. She is a great contact
to keep in mind as a B2B shoes magazine.
FRANCESCA ALONGI/ LE FIGARO
Reach: 1 526 000
Francesca is a very interested journalist. She writes for the
“gardening” section of Le Figaro and loves to discover new and
original products to present in her different themes and articles.
CHARLES AUDIER/ GQ
Reach: 491 000
Being GQ’s Indiana Jones is not an easy task... When Charles
doesn’t climb the Mont Blanc with legends, he has to find products
that will endure extreme conditions. Lucky him, we’re here!

8. NICOLAS MAUCLERT/ CARNET NORDIQUES
Reach: 21 665
Nicolas Mauclert begin his blog a couple of years ago after a great trip in
Norway. He loves cold and adventure. He still continue to travel but also he is
a great ambassador to show outdoor product on a city way of life!
VINCENT GAUDIN/
JOURNAL DU TREK
View: 40 000 / 10 000 on FB
Vincent Gaudin, is our favorite blog contact for all the trail, trekking
subject. He’s knows our agency and really love our brands. Since we
helped him to cross Bourg Saint Maurice during his TDS, we keep a
great contact together!
CYRIL MARJOLLET/ KAIRN.COM
View: 110 000
A few months ago, kairn.com change completely the website, new color,
new topics etc. This was the opportunity to talk with Cyril about that
changes. Alpine running and trail which are more and more present on
kairn.com now.
GREGORY ROHART/ I-TREKKINGS.NET
Reach: 90 000
Greg is the editor of the best outdoor blog in France. At his side, he has
10’s different testers, travelling all around the world. We always
appreciate his professionalism and his concern for products.

9. ANNE DUBNDIDU/ ANNE DUBNDIDU
Reach: 70 000, Instagram: 95 600, FB: 29 284
Anne is a famous French blogger posting about her different travels with gorgeous
landscapes and photos. She’s very interested on testing new products adapted to her
travels and activities and posting about it after that. She’s a great contact for tests and
social medias posts.
GIL MCKENZIE/
THE BACKPACK / KAIRN.COM
Reach: 7 400
Gil is a good man and a new great contact of the agency through Morgan.
He prepare an expedition in Sweden and he is looking for products
partners for his project. He is also a new journalist for kairn.com and the
one who come for the ICE Climbing event in January. He’s about to do the
full circle of the Mt Blanc with Olivier Pineda.
OLIVIER PINEDA/ MENAREDELICIOUS.COM
Reach: 20 000, Instagram: 29 300
Olivier is a new contact for us. He loves trail running, skiing, and adventures.
Accessories and clothes for his website. The proof: He is still testing our
products at this moment ! He’s about to do the full circle of the Mt Blanc with gil
Mckenzie from The Backpack blog.

16. ➜ The topic of these 2 days was appreciated by all the medias, and the timing was
very pro active
➜ We gave them informations to think global for their summer issue
➜ This topic was made to be very large and to attract journalists, specialized medias
and bloggers from different horizons and interests.
➜ New great contacts and a good quality of them, that’s what we were looking for
➜ We show them our creativity, trying to give input all the time
➜ Different highlights during the 2 days gave dynamics on the schedule (breakfasts,
showroom presentations, lunch times and aperitifs)
➜ Gifts were offered to journalists in order to make them use and remind the brand’s
products
➜ A special lookbook was made and sent to all medias after the event

17. ➜ This is the 4th year of our press days in Paris
➜ We changed a little bit the concept and we always find some ideas to always be pro active
➜ Now we would like to rock the concept and be really pro active
➜ We want to propose a real new concept to the medias
➜ So, give us a few more weeks and we will introduce this new concept to all of you!

18. THANK YOU !
CONTACTS: AGENCE MRP
MORGAN LE LANN – morgan@morgan-rp.com - +33 (0)6 10 42 22 04
MAEVA PROT – maeva@morgan-rp.com - +33 (0)6 46 72 14 90
JOHANNE BERTHOU – johanne@morgan-rp.com - +33 (0)6 28 01 27 41
RESIDENCE LES 3 ARCS – ARC 1600- 73700 BOURG SAINT MAURICE