Charu Bajaj shares her thoughts on how should businesses leverage social media to effectively create long lasting brands.eff

1. PR 2.0 Charu Bajaj Web: http://charubajaj.wordpress.com/

2. Scale = audience = where the eyeballs were? Charu Bajaj, http://charubajaj.wordpress.com Message to the audience PR

3. In the WEB 2.0 world everyone is ‘following” each other. We like to be connected Charu Bajaj, http://charubajaj.wordpress.com/ PR

4. Businesses have to realise the power of “engagement”. You need to send out the right message to connect right Charu Bajaj, http://charubajaj,wordpress.com/ Expanding the horizon

7. I know YOU, YOU know her, I know her!! How communities expand. People from one community can be connected sharing agendas with other communities, hence you get a wider prospect base to choose from. Its human tendency to be linked with like minded people Charu Bajaj, http://charubajaj.wordpress.com/ I like following you, you follow someone else, if I find the purpose, I’d love to connect with the person and follow! Focus on the group!! On the group elements and create your message around it. Brand your brand and pitch it right! You don’t claim a wicket until you appeal. So go ahead appeal!

8. And so it continues; the message evolving to survive. Or it dies out. We share what we think is cool. That which we co-create, we embrace David Cushman FasterFuture.blogspot.com

9. Keep Faith!! Let them handle your PR!! Everyone out there is a pssible outsourced PR 2.0 for YOU! Charu Bajaj, http://charubajaj.wordpress.com/ And whoever said its YOUR MESSAGE? Its their message, you need to make it theirs!! They are your heirs, your brand ambassadors You PITCH it to them only the FIRST time, rest is done by them, If they LIKE IT Who said you have to fulfill desires? Just leave them at WANTING IT!!

10. http://charubajaj.wordpress.com/