Social Media for Micro Breweries presented by Cooking With Social

1. Social Media Marketing for
Micro Breweries

2. “Social Media” is Word-
Of-Mouth
advertising/marketing
ON STEROIDS.
Anyone can share their
experiences with
hundreds or thousands
of friends + family
instantly .

3. And for the
first time ever,
businesses can
seek out
what’s being
said & shared
and jump right
into the
conversations!

4. There are two main components of a
good Social Media campaign:
Content Strategy & Engagement Strategy

5. Most “Social Media”
companies focus on
Content Strategy,
which usually yields
very little results

6. We focus on
Engagement
Strategy
because actually
socializing with
people as your
brand is the
name of the
game.

7. Think of social media networks as
cocktail parties.
Content Strategy is
the guy walking
from person to
person saying:
“Hey, isn’t my new
tie awesome?”
Engagement
Strategy is the guy
who says, “Hey, I
noticed you’re
drinking Fat Tire -
isn’t that biscuit
flavor awesome?”
Who would you rather hang with?

8. So Cooking With
Social doesn’t do
Content at all?
We love content! But it
has to be AWESOME
content. Bad (and even
mediocre) content
actually harms your
social media efforts!
Ask us about
Facebook’s algorithm
EdgeRank : )

9. Because creating awesome content
takes time & creativity, we consult
with our clients on content strategy as
a supplement to our engagement
campaigns.
ENGAGEMENT + GOOD CONTENT = : )

10. So what does an Engagement Strategy
actually look like?
Good question! Let’s say you are a
microbrewery looking to expand into a
new market…

11. Each day, our team of socialites will
search networks like Twitter &
Instagram for conversations and
images tagged with terms relevant
your business, then jump in as your
brand and join the conversation.

12. Let’s say you know that
people who like Victory
Brewing’s Hop Devil
will like your new beer.
Every day, we’ll find
tweets and photos like
these, and jump in
with comments like
“Oooooh, love that
brew! Isn’t the citrus
killer?”

13. Their phone will buzz,
they’ll dedicate all
their attention to their
screen, and they’ll read
that YOUR COMPANY
replied to their post.
Most likely, they’ll
check out your profile
then respond.

14. Occasionally, we’ll get even more
aggressive and respond with
comments like…
“Ooooh, love that brew! If you love
citric tones, you’d def enjoy our Citrific
Ale - tried it yet?”

15. Occasionally, we’ll get even more
aggressive and respond with
comments like…
“Ooooh, love that brew! If you love
citric tones, you’d def enjoy our Citrific
Ale - tried it yet?”
We’ll also find
conversations
on niche
networks like
Untappd that
are chocked full
of potential
clients

16. Our team
performs this
engagement
outreach for an
hour, Mon-Fri,
and follows up on
all replies. Talk
about getting
your brand out
there, right?

17. Now, let’s get you
started!
cookingwithsocial.com