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Njuhi Chege,
                Founder and CEO of Riri Jewellery
Board Member and National Peace Spokesperson of Festival for African
                     Fashion and Arts (FAFA)




                                                www.ririjewellery.com
1. What do you know about Kenya?
2. Challenges facing womentrepreneurs
3. The decade of change
•   Constitution: Equal rights & Devolution
•   Political will: Vision 2030
•   ICT
•   Financial Inclusion
•   The women’s movement
4. How to safeguard women's gains so far


                                              www.ririjewellery.com
GDP: 33.62 million
dollars(2011 est)

Population: 43,013,341(July
2012 est)
50.05% of population is
female (2011)

Low Income Country

Women own 48% of MSME’s

Main income generators:
Agriculture & Fishery- 25%
Trade, Transport, Comm.-27%
Industry and manufacturing-11%
Services

Net importer
www.ririjewellery.com
Whatdo you Know
about Kenya???



               www.ririjewellery.com
   Costs are transferred to the consumer rendering
    products expensive (handmade vs. mass produced)
   Limits access to capital due to high bank interest
    rates, and lack of collateral (usually land or property)
   Markets and distribution
   Finding and retaining good employees
   In search of cheaper means of production you
    increase the threats to security: rape, banditry, and
    armed robberies

                                                    www.ririjewellery.com
   Limited government support and corruption
        “ It did not matter if I was a woman or a man, the problem
    was that I was taking on a multinational that had monopolized
    the market for over 80 years.” Tabitha Njoroge, CEO Keroche
    Industries

   Unequal access to property and land thus limiting
    access to finance

   Social issues; Culture of male chauvinism, attitudes of
    westernization, restricted mobility and Domestic violence:
    caused by poverty (50%) alcoholism (35%) income inequality
    (5%) and cultural beliefs (10%). (Moi University, 2010)

                                                        www.ririjewellery.com
Legal                       Administrative                   Regulatory
The new constitution;       Vision 2030:Creative Industry Easier access to capital:
•Affirmative action (Art.   Proposed map, Women’s fund, customized loans by
81)                         Youth Fund                    commercial banks, Non
•Devolution                                               Governmental organizations,
                                                          Micro Finance Institutions,
                                                          Savings and Credit
                                                          Cooperatives, Mobile banking

Fully subsidized public     Initiating:                      Leveraging on Information and
primary education           •Gender desks in various         Communications Technology;
                            ministries                       to simplify licensing
                            • The National Commission on     requirement, reduce
                            Gender and development           bureaucratic procedures;
                            •The department of Gender in     promote financial inclusion
                            the Ministry of Gender, Sports   of benefit because women
                            and Culture & social services    tend to be ‘time poor’; mobile
                                                             phone apps that cut middle
                                                             men

Access to justice           Vibrant women’s movement         Regional integration, Ease of
enforcement of contracts    and increased visibility of      trading across borders,
and patent rights           successful womentrepreneurs      common ratification of the
   Educational reform ,outreach programs, technology training and
    mentorship

   Fully implementing the constitution in regards to women

   Continued review, reform and implementation of government programs
    and policies to enhance general business i.e. export promotion

   Raise the profile and increase recognition of women run businesses

   Transformational interdependent relationships with men

   Tackle poverty and under- development

   Research- Establish key performance indicators




                                                                www.ririjewellery.com
Entrepreneurship is Kenya’s only
 visible long term answer to
 economic upheavals including
 poverty, slow growth, global
 economic slumps/depressions…



                            www.ririjewellery.com

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  • 1. Njuhi Chege, Founder and CEO of Riri Jewellery Board Member and National Peace Spokesperson of Festival for African Fashion and Arts (FAFA) www.ririjewellery.com
  • 2. 1. What do you know about Kenya? 2. Challenges facing womentrepreneurs 3. The decade of change • Constitution: Equal rights & Devolution • Political will: Vision 2030 • ICT • Financial Inclusion • The women’s movement 4. How to safeguard women's gains so far www.ririjewellery.com
  • 3. GDP: 33.62 million dollars(2011 est) Population: 43,013,341(July 2012 est) 50.05% of population is female (2011) Low Income Country Women own 48% of MSME’s Main income generators: Agriculture & Fishery- 25% Trade, Transport, Comm.-27% Industry and manufacturing-11% Services Net importer
  • 5. Whatdo you Know about Kenya??? www.ririjewellery.com
  • 6. Costs are transferred to the consumer rendering products expensive (handmade vs. mass produced)  Limits access to capital due to high bank interest rates, and lack of collateral (usually land or property)  Markets and distribution  Finding and retaining good employees  In search of cheaper means of production you increase the threats to security: rape, banditry, and armed robberies www.ririjewellery.com
  • 7. Limited government support and corruption “ It did not matter if I was a woman or a man, the problem was that I was taking on a multinational that had monopolized the market for over 80 years.” Tabitha Njoroge, CEO Keroche Industries  Unequal access to property and land thus limiting access to finance  Social issues; Culture of male chauvinism, attitudes of westernization, restricted mobility and Domestic violence: caused by poverty (50%) alcoholism (35%) income inequality (5%) and cultural beliefs (10%). (Moi University, 2010) www.ririjewellery.com
  • 8. Legal Administrative Regulatory The new constitution; Vision 2030:Creative Industry Easier access to capital: •Affirmative action (Art. Proposed map, Women’s fund, customized loans by 81) Youth Fund commercial banks, Non •Devolution Governmental organizations, Micro Finance Institutions, Savings and Credit Cooperatives, Mobile banking Fully subsidized public Initiating: Leveraging on Information and primary education •Gender desks in various Communications Technology; ministries to simplify licensing • The National Commission on requirement, reduce Gender and development bureaucratic procedures; •The department of Gender in promote financial inclusion the Ministry of Gender, Sports of benefit because women and Culture & social services tend to be ‘time poor’; mobile phone apps that cut middle men Access to justice Vibrant women’s movement Regional integration, Ease of enforcement of contracts and increased visibility of trading across borders, and patent rights successful womentrepreneurs common ratification of the
  • 9. Educational reform ,outreach programs, technology training and mentorship  Fully implementing the constitution in regards to women  Continued review, reform and implementation of government programs and policies to enhance general business i.e. export promotion  Raise the profile and increase recognition of women run businesses  Transformational interdependent relationships with men  Tackle poverty and under- development  Research- Establish key performance indicators www.ririjewellery.com
  • 10. Entrepreneurship is Kenya’s only visible long term answer to economic upheavals including poverty, slow growth, global economic slumps/depressions… www.ririjewellery.com

Notes de l'éditeur

  1. Comparatively, the area occupied by Kenya is slightly more than twice the size of the state of NevadaIncome Category: Low Income; I in every 2 kenyans is poor. Women are the face of poverty in kenyaHigh loan interest rates & high costs of livingBurgeoning middle classEastern and central Africa's hub for Financial, Communication and Transportation servicesresearch shows that countries that fail to address gender barriers are losing out on significant economic growth.
  2. In the first FAFA, there were more women than menImpact of violence on women’s mental health a patriarchal society, domestic violence is actually recognized as one way of disciplining one's wife. In fact, even the society socializes you as a woman to anticipate this discipline. It is so deeply inculcated in many peoples' minds. Experts are divided over statistics that show domestic violence is on the rise - and what they mean. True indicators of a country’s commitment to gender equality lie in its actions to eliminate violence against women in all its forms and in all areas of life.
  3. increase women’s access to and control over decision-making, land, technology, credit, livelihoods and other means of production and social protection. Nonetheless there is still room for more improvement through immediate implementation of the constitution especially the 2/3 gender rule. The culture is still highly patriarchal therefore violence against women, HIV/AIDS prevalence, insecurity are still issues that undermine our experiences in Kenya.
  4. by changing negative cultural attitudes, restrictions in implementing the law, domesticating international law, and changing negative stereotypes about women
  5. Sharing experiences and best practice