Social Media Marketing Boosts Chinese Reality Show
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The document discusses the popular Chinese reality TV show "Where Are We Going, Dad?". It features five celebrity fathers and their children going on trips together. The show has been a major ratings success for Hunan Satellite TV. A key reason for its popularity is its extensive social media marketing presence on platforms like Weibo, YouTube and blogs. It engages fans through activities, images and videos of the fathers and children. This strong social media campaign has helped create significant buzz around the show.
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Social Media Marketing Boosts Chinese Reality Show
- 1. Talking about TV show on social media
- 2. What is" Where are we going, Dad?" It is the celebrity parenting reality TV show that is currently extremely popular in China. Produced by Hunan Satellite TV, “Where Are We Going, Dad?” invites five celebrity dads from different fields of China and their children to spend quality time together in new environments while accomplishing various survival tasks. - The kids + Their Fathers • Taiwanese singer, actor and professional race car driverJimmy Lin and his son Kimi; • mainland former diver, Olympics champion Tian Liang and his daughter Cindy; • mainland actor Guo Tao and his son Little Stone; • mainland director Wang Yuelun and his daughter Angela, and • mainland model Zhang Liang and his son tiantian.
- 3. Great Performance of This Show • “Where Are We Going, Dad” has aired every Friday night at 10pm on Hunan Satellite TV since October 11th this year, competing with two other parenting reality TV shows by Qinghai Satellite TV and Shanxi Satellite TV, respectively. • However, according to Baidu, the first four episodes of “Where Are We Going, Dad” all topped the charts and have been welcomed by increasing nationwide ratings: 1.1, 1.67, 1.8, and 2.16. Re-runs are even more popular, resulting in Hunan Satellite TV unprecedentedly deciding to play every episode eight times a week.
- 4. Why is it so popular?---social media marketing!!! Website of Hunan Satellite TV In the Hunan Satellite TV website, they always upload the latest news about this TV show, the images and videos of these dads and kids. Also, they create some campaigns such as letting the fans to vote which dad they like most and who they would like to see in the next season.
- 5. Why is it so popular?---social media marketing!!! Tencent Microblog • In the Tencent Microblog, there are 299,771 listeners up to now. From here this TV show has released a lot of theme activities such as " Say Thank U to Your Dad" to interact with their fans.They create a lot of cartoon images for these celebrity dads and kids, which are very cute!
- 6. Why is it so popular?---social media marketing!!! Sina Microblog In Sina Microblog, this TV show has 2967,356 followers. And every dad has his own microblog account here, they could twit their own stories they'd like to share with their friends or fans. These celebrity dads already have a lot of fans before, however, after this TV show, their fans increased shapely. And their kids opened their own microblog, too. They are even more famous than their dads.
- 7. Besides, in Being News, YouTube, Google Blog Search, you could all find the results of ' Where are we going, Dad' there. It even has an mobile application online for you to get more details about these guests and this show.
- 8. After so much efforts, ' Where are we going, Dad?' has created a lot of buzz and people are talking about this show everyday on their social media accounts. Interestingly, this show even creats a social trend that young people who have no interests to marriage before change their mind and feel that it is a good idea to have a baby~~