Personal Branding: How to manage your online brand
1. PERSONAL
BRANDING
How to manage your reputation
and grow your online network.
Presented by Cher Jones to the
Toronto Public Service Women’s Network
www.sociallyactive.ca
2. Today’s talking points
WHY should you be concerned about
your online brand?
WHERE does your brand live?
WHAT makes a good social media
profile?
WHEN will you have time to be social?
HOW do you stay safe online?
WHO should you really be online?
3. Why
should you be concerned
about your online brand?
www.sociallyactive.ca
18. Your picture isn’t the only thing
Always complete your profile
Your
Location Your
Headline
Regular
Updates
Accurate Your Bio
info
Your
connections
www.sociallyactive.ca
19. Don’t just set it up and walk away
Engage and Connect.
www.sociallyactive.ca
29. You don’t have to let everybody “in”
When in doubt just click “ignore”
www.sociallyactive.ca
30. WHO
should you be online?
Be yourself because
everyone else is taken
www.sociallyactive.ca
31. Questions?
Let’s connect on twitter @itscherjones
Visit www.sociallyactive.ca to see this again
32. Your employees have questions
about social media.
We can help you answer them!
Visit www.sociallyactive.ca for more information
Notes de l'éditeur
What you share increases:TrustLikeabilityInfluenceAccessibilityOpportunity(or the exact opposite!)
Its not about your lunchEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t know
Google Plus
Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to people
Don’t just set up your account and walk away from
Getting too many notifications? Try this http://notificationcontrol.com/
MAINTAIN PUBLIC AND PRIVATE EMAIL ADDRESSESThe email address you use for Facebook should be distinct from the one you use where security is more critical – such as your online banking or Paypal account.If your Facebook account gets hacked its embarrassing. If that is the same email used on your more secure accounts, now that vulnerability could be costly.
REVIEW Privacy Settings & PERMISSIONS GRANTED TO THIRD PARTY APPSWhen you grant access to Facebook apps, those permissions endure long after you stop using them. Go to this link to review your Facebook app permissions – and disable any you are no longer using.You will probably be surprised at the long list permissions your have previously granted!
Spammers People from the pastEmail you receive reminding you to connect---you have to click ignore to make it stop
