The document proposes a stop-motion animation viral video marketing campaign for DiVA using drawings of real-life Divas as characters that will unwrap a present revealing the tagline "Find your inner DiVA" and ultimately the DiVA logo. The pitch argues this idea answers the brief by being original, short, snappy, and getting straight to what DiVA is about - that we all have an inner Diva and can be apprentices on the DiVA scheme.

1. My Viral Video Marketing
Campaign Pitch

2. If my viral video is chosen out
of the selection of pitches
today, I will use the technique
of Stop-motion animation.

3. Though Stop-motion is a time
consuming endeavour, I have
valid experience using the
medium, and can bring this
knowledge to the table if my
idea is selected.

4. The video will work on both a
viral and commercial level for
DiVA using the tagline…

6. But what does this mean?

7. Well, with help from an outside
source, drawings of actual
real-life Diva’s will represent
that “inner” DiVA and supply
the video with the characters
that will be animated.

8. Here are some examples of
Diva’s that may be used for the
video…

13. And the style of art for the
characters….

17. The storyline to the video will
follow the tag-line, “Find your
inner DiVA”

18. The characters in the video will
be unwrapping a present.

19. Layer by layer, the “Find your
inner …” tagline will be
revealed.

20. Until the last layer of the
present reveals the DiVA logo.

21. Here is an
example of the
kind of animation
that I would like to
use for the video:
http://www.youtube.com/watch?v=zq
b7PeY7I2M&feature=related
http://www.youtube.com/watch?v=M
SPIDbcaQus&NR=1
http://www.youtube.com/watch?v=gU
0NDWBhGbc&feature=related
http://www.youtube.com/watch?v=58
nLHhE277Y&feature=related

22. So why should you choose my
idea?

23. I believe that my pitch answers
to the brief. Not only is it an
original idea, but it is short,
snappy, and it get’s to the
point of what DiVA is all
about.

24. No matter how old you are;
what experience you have, we
all have the ability to be an
apprentice on the DiVA
scheme.

25. Thank you for you watching!