Full Sail University is challenging me to think about moonshots — "ideas so large that they require the kind of creativity and innovation necessary to literally and figuratively put a man on the moon." I know from experience that shooting for the moon is not an easy task; it requires large enough goals to break through the status quo. Goals that are just crazy enough to work. I am living proof that if you work hard enough, you can build the business or the life you want.

1. F o u n d e r o f D i g i t a l M o o n s h o t
CHERYLN
J u s t C r a z y E n o u g h T o W o r k

2. Fb Be Tw
IDENTITY
My journey began as a hobbyist publisher, where I created family newsletters
for 14 years. When article submissions got more lengthy and photos became
common, I learned InDesign and Photoshop. Eventually, my newsletter started
looking like magazines, and I realized that I wasn't a hobbyist anymore. I
started volunteering for organizations to create flyers, posters, and ads. All of
a sudden, my hobby turned into a side hustle. Organizations needed my skills
to create web, print, and video marketing material. As video became a
powerful way to spread organizations' brand message, I chose to ride the
wave, and in 2015, I started my own business helping subject matter experts
build and monetize their personal brand. As I amplified their message, I
generated more traffic, leads, and revenue for their business. And their stories
made a real difference in the world.

3. PROFESSION
BRAND ARCHETYPE
I am a warrior. I set and meet goals. I am driven by passion and
mission. I take pride in meeting and overcoming challenges. I strive
to make the world a better place everyday. I have the grit and
determination to outwork the rest.
Mastery | Growth | Development
POTENTIAL JOB TITLES
• Marketing Manager
• Producer and Directors
• Film and Video Editors
DIGITAL MARKETING FOR ADVERTISING & PUBLIC RELATIONS

4. TARGET AUDIENCE
HIRING MANAGERS
OUTREACH PLAN
• I will research the company and career opportunities
• I will send her a message on LinkedIn
• I will follow up in a week
CANDACE BOEHM- Recruiting at Practice Real Estate Group
OUTREACH PLAN
• I will research the company and career opportunities
• I will send her a message on LinkedIn
• I will follow up in a week
Estell Tarwater –HR Coordinator at Touro University
OUTREACH PLAN
• I will research the company’s opportunities
• I will send her a message on LinkedIn
• I will follow up in a week
Arianne A.
Talent Acquisition at Iridium Satellite

5. GOALS
SHORT TERM: (2023)
INCREASE SALES
I will increase sales over the next two years by improving my current
customer relationships and promoting my business through referrals,
networking, and social networks.
MID TERM: (2028)
FULL SERVICE MARKETING AGENCY
By 2028, I will expand my current business Digital Moonshot into a full-
service marketing agency that closes the digital divide between innovation
and reality by utilizing a multimedia strategy to connect clients with their
customers generating $100,000 annually.
LONG TERM: (2043)
BECOME A GRANDMA MILLIONAIRE
In 2043, at the age of 68, I will have $1,000,000 in residual income that will
allow me and my husband to retire, which will open up a new world of
change, challenge, and celebration in my life.

6. NOTABLE SKILLS & CURRENT PROFICIENCIES:
Soft Skills
90%
Leadership
95%
Communication
SKILLS ANALYSIS
Hard Skills
87%
Adobe Suite
95%
Storytelling
Notable Skills REQUIRED IN TRADE & Current Proficiencies:
Soft Skills
55%
Mentoring
40%
Conflict Management
Hard Skills
SEO
Website
50%
50%

7. Fb Be Tw
I help business owners generate traffic, leads, and revenue by
leveraging the little-known digital marketing secrets that lower
traditional advertising costs, saving clients an average of 1,000
dollars each year.
PROMISE
Cheryln

8. CREDENTIALS
WORK EXPERIENCE:
Driven content creator with six years of experience in digital design creation,
seeking to collaborate with clients to create irresistible content that generates
traffic, leads, and revenue for their business.
AWARDS:
Course Director’s Award in the Storytelling for Marketing Class, Full Sail
University.
EDUCATION:
1994-1996
Utah Valley University, Utah
Associate In Arts in General Education
2021-2023
Full Sail University, Florida
Bachelor of Science in Digital Marketing

9. Chloe Zubka
COMPETITION
Cheryln Gibbs
Industry Experience:
Marketing Manager At Dr. Dabber
Industry Experience:
Marketing Manager At Success By Media
Education: UVU
Associates Degree, General
Leadership Experience:
• Marketing Manager
• Marketing Coordinator
Skills and Proficiencies:
• Social Media - 2 endorsements
• Digital Marketing- 9 endorsements
• Marketing Strategy-9 endorsements
Education: UNLV
Bachelor’s Degree, Communication
Leadership Experience:
• Managed A Team
• Marketing Coordinator
Skills and Proficiencies:
• Adobe- 3 endorsements
• Digital Marketing- 6 endorsements
• Social Media-9 endorsements

10. Rene Durrthy
COMPETITION
Cheryln Gibbs
Industry Experience:
Digital Marketing Director, DTP
Industry Experience:
Marketing Manager At Success By Media
Education: UVU
Associates Degree, General
Leadership Experience:
• Marketing Director, JFK Financial, Inc
• Cofounder, My Night Cap
Skills and Proficiencies:
• SEO- 35 endorsements
• Advertising- 30 endorsements
• Digital Marketing -19 endorsements
Education: Full Sail University
Bachelor’s Degree, Internet Marketing
Leadership Experience:
• Managed A Team
• Marketing Coordinator
Skills and Proficiencies:
• Adobe- 3 endorsements
• Digital Marketing- 6 endorsements
• Social Media-9 endorsements

11. Fb Be Tw
Brand Position
I help business owners generate traffic, leads, and revenue,
so they can spend more time doing the things they love--and
less time worrying about money. As a marketing manager
with a specialty in multimedia, I leverage the little-known
digital marketing secrets that lower traditional advertising
costs, saving clients thousands of dollars every year.
CHERYLN

12. INDUSTRY EVENTS & ORGANIZATIONS
• ADOBE MAX ON DEMAND
Ø October 26 – November 5 | Online
• IMPACT 21 INTERNET MARKEITNG ASSOCIATION
Ø October 1, 2022, | Las Vegas
• SOCIAL MEDIA MARKETING WORLD
Ø March 14-16 | San Diego
DIGITAL MARKETING
PRIMARY CONTENT
I am the Hero archetype, and I am going to write and produce
content that helps people learn self mastery.
Primary Tools
I am going to start a bi-weekly video cast on YouTube and then
reuse that content to create a podcast, blog , articles and social
media posts.
NETWORKING & MARKETING
CHERYLN GIBBS

13. PROFESSIONAL DEVELOPMENT
E
D
U
C
A
T
I
O
N
T
E
C
H
N
I
C
A
L
SOFT
• Bachelors Degree from Full Sail University, 2023
• SEO Certification, March 2022
• Website Fundamentals: May 2322
FORMAL EDUCATION
• Create a Personal Blog optimized for SEO, Jan 2022
• Build and Maintain a YouTube Channel, Dec 2022
• Promote Valorant Academy On TikTok, Jan 2023
TECHNICAL SKILLS
• Build Positive Relationships with colleagues and Managers—Ongoing
• Learn YouTube Analytics
• Learn Marketing Techniques on TikTok, Jan 2023
SOFT SKILLS

14. You know how most small business owners spend too much money on
traditional advertising? Well, I leverage the little-known digital marketing
secrets that lower traditional advertising costs, without paying for TV
and radio spots. In fact, I developed and implemented marketing
strategies for one of my clients that saved them thousands of dollars
each year.
CHERYLN

15. REFERENCES
13, M. S. on M. (2021, June 30). 6 best benefits of Digital Marketing
(& Online Advertising). WebFX Blog. Retrieved October 29, 2021, from
https://www.webfx.com/blog/marketing/benefits-of-digital-
marketing/.
Aubka, C. (2021, October 29). Chloe Zubka - Marketing manager - dr.
dabber | linkedin. Linkedin. Retrieved October 29, 2021, from
https://www.linkedin.com/in/chloe-zubka-122964107.
13, M. S. on M. (2021, June 30). 6 best benefits of Digital Marketing
(& Online Advertising). WebFX Blog. Retrieved October 29, 2021, from
https://www.webfx.com/blog/marketing/benefits-of-digital-
marketing/.
Editorial Team, I. (2021, March 31). Top marketing manager skills to
have (and how to improve yours). Indeed Career Guide. Retrieved
October 29, 2021, from https://www.indeed.com/career-
advice/resumes-cover-letters/marketing-manager-skills.
Horoszowski, M. (2021, April 19). 5 great examples of smart goals for
your career. MovingWorlds Blog. Retrieved October 29, 2021, from
https://blog.movingworlds.org/5-great-examples-of-smart-goals-for-
your-career/.
Putnam, K. (2019, May 22). Brand quiz - kaye putnam: Psychology
driven brand strategist. Kaye Putnam | Psychology Driven Brand
Strategist. Retrieved October 27, 2021, from
https://www.kayeputnam.com/brandality-quiz/.
Suite, A. (2021, March 29). Adobe MAX 2021 | The creativity
conference. Watch Max OnDemand. Retrieved October 29, 2021,
from https://www.adobe.com/max.html.
Terms, M. (2021, October 21). 2021-2022 Digital Marketing
Conferences - the big list. Marketing Terms. Retrieved October 29,
2021, from https://www.marketingterms.com/
Quick search for: Digital+marketing. O*NET OnLine. (2021, October
29). Retrieved October 29, 2021, from
https://www.onetonline.org/find/quick?s=digital%2Bmarketing.
Yourself, B. (2021, June 15). Personal brand statement examples &
tips (2020). BrandYourself Blog | ORM and Personal Branding.
Retrieved October 29, 2021, from,
https://brandyourself.com/blog/how-tos/personal-brand-statement-
7-winning-steps-to-creating-one/.