This document provides guidance on how to effectively pitch deals and win. It emphasizes pitching within 20 minutes using the S.T.R.O.N.G method: Set the Frame, Tell the Story, Reveal the Intrigue, Offer the Price, Nail the Hookpoint, Get the Deal. Buyers make decisions emotionally, not logically, so pitches must engage them through narrative and tension. Training teaches applying this sequence, analyzing pitch flaws, and role playing to develop a compelling pitch that wins deals.

1. SO What’s The Right
Way To Pitch Your
DEAL?

2. PITCH TO WIN
NO PRICE CONCESSIONS
NO SPECIAL TERMS
NO MAYBES

3. PITCH TO WIN
IN A VERY SHORT AMOUNT
OF TIME THERE IS A LOT
OF THINGS TO GET RIGHT
20 MINUTES
20 MINUTES IS ALL WE HAVE TO MAKE AN IMPACT

4. PITCH TO WIN
WHAT IS THE
RIGHT WAY?

5. TIME
NARRATIVE
FLOW
INCITING INCIDENT
PROTAGONIST INTRO
CHALLENGE
DIFFICULTY
ACCOMPLISHMENT
DENOUNCEMENT

6. BUYERS DO EXPECT THIS SEQUENCE, EXACTLY AND WILL
RESIST YOU IF YOU DO IT DIFFERENTLY
THE
BIG
IDEA
THE
PROBLEM
THE
SOLUTION
UPSIDE
POTENTIAL
VALUE
PROPOSITION
HOW
IT
WORKS
THE
ECONOMICS
THE
DEMO
THE
TEAM
THE
PRICING

7. PITCH TO WIN
A BETTER PITCH, NOT NECESSARY THE
BETTER PRODUCT OR SERVICE,
USUALLY WINS THE DEAL
WHY?

8. PITCH TO WIN
BECAUSE THE BUYERS’ BRAIN
THAT JUDGES A DEAL
THROUGH A PITCH - IS NOT
COGNITIVE - IT IS THE PRIMITIVE
CROC BRAIN

9. Pitches are sent from the modern—and smart—part of the brain: the
neocortex. But they are received by a part of the brain that is 5 million
years older (and not as bright). This is a serious problem. If you want to
pitch anything successfully, you must bridge the gap between the way the
neocortex and croc brain see the world.
About The Brain

10. PITCH TO WIN
THATS WHY THE TRAINED
PROFESSIONAL WILL WIN
THE DEAL NEARLY EVERY
TIME

11. PITCH TO WIN
BECAUSE
THEY GET THE
SEQUENCE RIGHT
20 MINUTES

12. L E A R N T O
Set the Frame
E F F E C T I V E L Y
Tell the Story
H O W T O
Reveal the Intrigue
W H E N T O
Offer the Prize
E X A C T L Y H O W T O
Nail the Hookpoint
W I T H Z E R O E X T R A E F F O R T
Get the Deal
The S.T.R.O.N.G Method
SIX MODULES IN LIVE TRAINING
PITCH TO WIN

13. Learn The S.T.R.O.N.G. Method
Set
The
Frame
Tell
The
Story
Reveal
The
Intrigue
Offer
The
Price
Nail
The
Hookpoint
Get
The
Deal
Every meeting,
pitch and
presentation is a
social encounter
that is governed
by frames. Frames
are a point of
view, a
perspective—a
position. Frames
don’t combine or
mix. They collide.
The strongest
frame always
wins.
When people
make decisions,
they often lapse
into an analytical
mindset, which
can be your
greatest obstacle
to closing a deal.
You must grab
your audience’s
attention with a
provocative story
to break that
analytical
mindset.
It’s easy for your
audience to get
distracted in the
middle of your
pitch. Get and keep
your audience’s
attention
throughout by
provocatively using
the forces of
tension, including
risk, danger and
uncertainty—as
well as time
constraint.
You must
understand
how to turn
the tables in
any
arrangement
so your
target is
chasing you
to win your
attention
and respect.
Most final
decisions are
made on
emotion, not
logic. You
must lay the
final
groundwork
to get your
audience fully
emotionally
engaged in
your idea.
The last few
minutes of a
meeting are
the most
critical. Most
of us act
“needy” at
this point. You
must master
the art of
pulling away.

14. What You’ll Learn
2.Why and when you should
push back on your target
after luring them in.
1.Why weaving intrigue into
your pitch will lure your
audience in every single
time.
3.
Why the alpha status holds
the most power, and when
you should grab this coveted
position.
4.Why you’re guaranteed to
lost the deal by meeting
your target in a public
space.
5.The key triggers for getting
someone’s attention,
every time— and so much
more.

15. Major concepts of
Pitch To Win
Engaging Content take
you on a deep-dive of
the revolutionary
strategies in Pitch To
Win. We address
common mistakes and
share real-life
experiences.
Summary:6 THINGS YOU’LL LEARN WITH PITCH TO WIN
Compare before
and after
PitchDecks
Great pitchdecks
create desire from
investors or buyers
of your product.
See how Pitch To
Win has
transformed
average decks into
a competitive
advantage that
closes deals.
How To Apply
A format to
develop your
comprehension of
how to apply Pitch
To Win to your
business.
1. 2. 3.

16. Learn what makes a
compelling pitch
Creating a great pitch
is hard work, but it is a
learnable skill. Dive
into the S.T.R.O.N.G.
method, from
developing narrative
to creating intrigue, to
prizing and ultimately
getting the deal.
Summary:6 THINGS YOU’LL LEARN WITH PITCH TO WIN
Discover the flaws
that undermine most
pitches
Let us show you the
common mistakes
that people make and
how to avoid them.
This knowlEDGE will
get you past
objections that might
have stalled you in
the past.
Get companion
material that’s not
available elsewhere
For Pitch To Win, we
have gone through the
archives and rescued
the insights form the
cutting room floor to
share with you. A Lot
Of Sample Pitches and
PitchDecks are
provided
4. 5. 6.

17. PITCH TO WIN
The primary goal of this training is not
theory. It is application.
You’ll see teardowns of pitchdecks.
Lots of examples, and role playing
And live demonstrations and more.

18. PITCH TO WIN
Duration: 3-4 Days of Training plus
Pitch Constructing and Practicing +
3 Follow up sessions (in person or
web enabled)
END RESULT:
Prepare, Practice & Immerse In Your
Own Pitch That Wins Every Time.