A look at current trends in media in the Jamaican market

1. The Future of Media
and Regulation
Emerging Trends in Digital Media
and the Future of Print
Chevonnese Chevers Whyte

2. ● Content Marketing
● Digital Magazines and Papers
● Mobile Apps
● Podcasts
● News Videos on YouTube
● Social Media (FB, Google+, Instagram,
LinkedIn, Twitter, YouTube, and more)
● Websites
International Trends

3. Will the International trends apply to the
Jamaican Market?
Jamaican Trends

4. ● A consumer who becomes involved with
designing or customizing products for their
own needs
● Product centered to consumer centered
and ultimately prosumer centered
Consumer to Prosumer

5. ● How can we get them involved in what we
do?
● How can they tailor the content that they
receive?
● What do they want?
The Prosumer

6. Anticipate prosumer needs before they even
know it themselves e.g. cell phones
● We have to know the prosumer to connect
with them
Be A Psychic

7. Constantly Study Your Audience
● Who is your audience?
● Where are they?
● What do they want to discuss?
● What kind of content are they looking for?
● What are they talking about?
● How do they connect with the media?
What To Do?

8. Questions:
● Are you interested?
● What’s your source?
● What’s your preferred method for information
Types of Information
● Local News
● Local Gossip
● Local Politics
Mini Survey

9. 1 Week: 62 Respondents
● Age:
○ 13-17: 0
○ 18-24: 15
○ 25-34: 27
○ 35-44: 14
○ 45 and over: 5
The Results

10. The Results: Source of Information

11. The Results: Preferred Source of Information

12. The Results: Interest

13. Young people aren’t interested in the news
● Based on think tank demos in the UK,
more and more young people want to
know what is going on around them; they
just want it where they are
Misconception

14. Modular digital content
The Prosumer and Local Media

15. BBC News
iPad App
Working Example

16. How do you keep track of your online
presence?
● Digital Magazines and Papers
● Mobile Apps
● Podcasts
● News Videos on YouTube
● Social Media (FB, Google+, Instagram, LinkedIn,
Twitter, YouTube, and more)
● Website
Here, There, and Everywhere

17. FB: https://www.facebook.com/pix11news
Google+: https://plus.google.com/+pix11/posts
Twitter: https://twitter.com/@WPIX
YouTube: https://www.youtube.com/user/wpix
Website: http://pix11.com/
● Their website is their main source of
information
PIX11 - NY Television Station

18. ● Digital Magazines:
○ http://www.thejamaicanmagazine.com/
○ http://www.tallawahmagazine.com/
● Mobile Apps:
○ Jamaica Gleaner
○ Jamaica Observer
● News Videos
○ https://www.youtube.com/user/TelevisionJamaica
○ https://www.youtube.com/user/cvmtelevision
What Are We Doing?

19. Declining yes, but dead no way
● Mini Survey
● Focus on your consumers, even more so
on Prosumers
○ Tailor the content to their needs
Is Print Dead?

20. ● Brand Partnerships
○ TV, Radio, Newspapers, Magazines, etc.
Market print media e.g. milk industry in the
States
● Reminders of the joys of print
● Shelf worthy content
Success in Print Media

21. ● Digital Media AND Print Media
● Each has unique advantages
● Quality Content
Coexist

22. More surveys and studies
Advice

23. THANK YOU

24. 1. http://www.journalism.org/packages/state-of-the-news-media-2014/
2. http://www.journalism.org/files/2014/03/Overview.pdf
3. http://www.oag.govt.nz/2013/social-media/docs/social-media.pdf
4. http://socialtimes.com/14-social-media-trends-2014-
infographic_b142301
5. http://www.theguardian.com/commentisfree/2014/feb/16/hoodies-
goodies-teenagers-makings-good-citizens-young
6. http://www.theguardian.com/advertising/digital-media-trends-power-
people
7. http://www.theguardian.com/media/2012/jun/03/who-says-print-is-dead
8. http://www.pressgazette.co.uk/node/49106
References