A simple formula to help with persuasive communication especially as it relates to Pitching an animated project

1. The Keys to
Persuasion
By Chevonnese Chevers Whyte

2. Think:
PSIC

3. the Problem
● Clearly state the problem that you are trying to solve
● Why should this problem be solved
● Have a good understanding of the problem

4. the Solution
● State the solution
● How does the solution solve the problem identified?
● What makes this solution ideal?
● How does it work?
● Why now?
● Who is your audience? Why will they like it?
● What is your market?

5. what is Involved
● What will be needed?
● How long will it take?
● Who is the team and what are their qualifications?
● What experience does your team bring to the table?
● Why is your team the ideal team to get the job done?
● Who has what responsibilities?
● What milestones do you intend to meet?
● How do you plan to break into the market?

6. what is the Cost
● What is the breakdown of the cost per item?
● What is the Return On Investment?
● What are the non-financial costs that can occur?

7. Case Study:BeforeWeDo - “Sex Is Amazing” Presentation
https://vimeo.com/70649722
Can you spot PSIC during the presentation?
For more tips check out:
https://www.techstars.com/content/community/se
x-is-amazing-how-beforewedo-captivated-won-found
er-showcase/

8. What are the Keys to
Persuasion? - PSIC

9. Slides Available
https://www.slideshare.net/ChevonneseWhyte