This document summarizes a design exercise project from students at Universidad Jorge Tadeo Lozano in Colombia. The project aims to have craftsmen in the Usaquén neighborhood invite people to observe and appreciate their environment. The craftsmen will act as spokespeople to teach people about the history and meanings around them. The process involves meeting a craftsman, learning about their work, observing surroundings with their guidance, having new meanings evoked, and receiving a souvenir. A video was created to showcase the experience.

1. DESIS 10
DESIS international network (COLOMBIA)
Design Exercise
THE CRAFTSMAN PROJECT
Learn, appreciate and observe the environment that you live in
Authors: Angela Gómez, Edwin Gonzalez,
Juliana Sarmiento, Carolina Villegas.
Professors: Cesar Sierra, Nicolas Rojas
School: Universidad Jorge Tadeo Lozano

2. …Every day we wake up, with
thousand of things on our head…

3. …The fast life style
is one of the most limiting
factors of our society…

4. How do we make people start to look different at the neighborhood they live in?

5. Usaquén is a neighborhood in
which there are many cultural
and artistic activities

6. The craftsmen are the most characteristic habitants of the Usaquén neighborhood,
besides their work, they have the ability to socialize with people in a very interactive way…

7. What would happened if a CRAFTSMAN stopped us for a moment
and invite us to look at the things around us?

8. The craftsman will become spoke men of information
ever before considered by the habitants .

9. 1. Meet 2. Learn
3.Observe 4. Evoke
Project Process 5. Souvenir

10. 2. Gary meeting some people
1. Meeting Gary the Craftsman
1. Meet

11. 1. Gary learning about his workplace 2. Gary teaching about his workplace
2. Learn

12. Gary showing the people how to observe their surroundings
3. Observe

13. Gary evoking new meanings (example, the Walnut tree)
3. Evoke

14. Gary gives to the people a wristband as a souvenir of that experience

15. THE VIDEO…
http://www.youtube.com/watch?v=6jNl9ZqzuVQ