CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video
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CETS 2011, Greg Owen-Boger, slides for Down & Dirty Video
- 1. Down & Dirty Video: Engaging eLearning Video on a Budget Greg Owen-Boger Vice President & Trainer ©2008
- 2. As We Know… • eLearning is here to stay • Producing video can be challenging • Being on camera is challenging However… • Video isn’t as mysterious as we think • New technologies make it easier
- 3. Today’s Goal Practical hands-on strategies for producing talking head videos on a budget
- 4. Who’s currently producing video? What successes and/or challenges are you facing? Who wants to start producing video?
- 5. You’re Thinking 1. What does he know about video? • Theatre/film background 2. Presentation skills training? Online? • Better than reading a book www.onlinepresentationskillstraining.com • Blended approach to live instructor led sessions
- 6. About These Videos Created for KinetiCast.com Same content as this presentation Model the behaviors Imperfect on purpose
- 7. Agenda Video Production Basics Engaging Learners on Camera Which should we address first?
- 8. Agenda Video Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion Editing Engaging Learners on Camera
- 9. Video Production Principles for eLearning 1. Start with a well-planned instructional design with clear goals & learning objectives 2. Consider your brand • Identify video opportunities to support #1 • Shoot video consistent with #2 • Eliminate distractions from both 1
- 10. Agenda Video Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion Editing Engaging Learners on Camera
- 11. Camera Principles • You may not need expensive professional equipment • Fancy features do not necessarily help you meet your goals • Professional cameras are complicated
- 12. Camera Type Considerations • Standard vs. high definition • Media storage & communication with editing software • SD card • Tape • Hard drive • DVD • USB • Cable • Audio quality & capture method 1
- 13. Camera Basics • Placement • Angle • Framing • Headroom • Looking room • Tilt http://youtu.be/Im-d5sFe2GQ 1
- 14. Agenda Video Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion Editing Engaging Learners on Camera
- 15. Lighting Principles • Try to flatter • Accentuate the positive • Reduce the negative • Avoid • Overhead light • Natural light 2
- 16. Controlling the Light 3-point lighting http://youtu.be/wC0V9nA_Iic 2
- 17. Lighting Options Professional grade Consumer grade
- 18. Light Intensity: The strength & brightness of the light Recommendation: • Adjust distance of light source • Use diffusion material Be aware of: • Harsh shadows • Color of the light 2
- 19. Be Aware Adjust Bags under eyes & Add a dim up-light under the chin to double chins reduce shadows Glare from glasses Move lights up & back High contrast on darker Add more diffusion skin tones Move lights down & out placing less Shine from bald heads emphasis on top of head Move lights down & eliminate back Thinning hair light placing less emphasis on top of head
- 20. Beware • Adjustments may have adverse effect somewhere else • Choose your battles
- 21. Agenda Video Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion Editing Engaging Learners on Camera
- 22. Audio Capture Principles • Clear audio is often more critical than quality of video • Many cameras lack good audio capabilities • External microphone may be necessary 2
- 23. Using External Microphones • Options • Plug into camera if possible • Capture audio through computer • USB vs. analog • Synch with master audio track when editing
- 24. Microphone Placement • Not in the shot • Distance from subject to capture natural volume level • No shadows MIC
- 25. Beware: Before You Shoot Identify room Eliminate noise distractions • Hum of HVAC, • Turn off what you can, printers, computer fans muffle what you can’t • Phones & other • Soften walls and floor electronics with acoustic foam, draperies, carpeting • White noise & sound bounce Place keys in the refrigerator as a reminder
- 26. Reshoot if Distractions Exist Internal noise External noise • People • Trains & traffic • Phones • Car horns • Footsteps • Sirens
- 27. Agenda Video Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion Editing Engaging Learners on Camera
- 28. Principles for Setting Up Your Studio Where in the building? • Quiet, low traffic • Controllable light • Large enough to accommodate equipment 3
- 29. Setting Up Your Studio Location Set Considerations Decoration Natural habitat • Try for balance & • Office harmony • Out in the field • Eliminate distractions Studio • Connect with your • Branded brand • Green screen 3
- 33. Agenda Video Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair & Complexion Editing Engaging Learners on Camera
- 34. Principles of Wardrobe, Hair & Complexion • Be appropriate for your brand • Flatter your body & face • Eliminate distractions 3
- 35. Wardrobe Do Don't • Choose solids • Wear patterns or • Contrast with narrow stripes other clothing & • Wear too much surroundings white • Choose fabrics that shine 3
- 36. Hair • No fly-aways • Keep it off the face 3
- 37. Complexion Video & lights create shine, blotches, uneven tone, make pale skin paler & dark skin darker Recommendation: Use powder often to even out tone & reduce shine, especially on nose & forehead. 3
- 38. Agenda Video Production Basics Camera Type, Placement, Angle & Framing Lighting that Flatters Audio Capture Setting Up Your Studio Wardrobe, Hair and Complexion Editing Engaging Learners on Camera
- 39. Principles of Editing • Just because you can doesn’t mean you should • Keep things simple 3
- 40. Features to Look For • Exports/works with course-building software, SCORM, LMS • Import variety of video & image formats • Run multiple video & audio tracks • Edit sound including noise reduction • Add text & titles 3
- 41. Editing Software
- 42. Greg Owen-Boger VP & Trainer greg@turpincommunication.com 773-256-9406 http://www.linkedin.com/in/gregowenboger www.turpincommunication.com ©2008
- 43. Agenda Video Production Basics Engaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted 5
- 44. Key Principles • Being on video is unnatural & stress inducing • Racing mind, nervousness, strange speech patterns, facial ticks, dry mouth • Others are looking at you now & later • Learners must be (feel) engaged • You must appear & sound natural while still being • Knowledgeable, professional, real, credible, honest 5
- 45. Agenda Video Production Basics Engaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted
- 46. Find your focus. Be yourself. Only better. Take control Allow your Adapt to the of your personality to environment thoughts. shine through. you’re in. 5
- 47. Agenda Video Production Basics Engaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted
- 48. Be Specific Terry Gsell, Director and Get Personal Speak to one person Friendly relationship Solid eye contact to camera http://youtu.be/P2p2I_MPing 5
- 49. Agenda Video Production Basics Engaging Learners on Camera Find Your Focus. Be Yourself. Only Better. Identify Who You Are Talking To Be Clear, Concise, Conversational, Not Scripted
- 50. Principles of Sounding Conversational • Well-thought-out & detailed instructional design is critical • Sounding spontaneous is necessary for learner engagement • Instructor must know & understand the content 100%, but not recite a script 6
- 51. So… How Do You • Follow the instructional design • Deliver the learning objectives • Be clear & concise • Engage your friend through the camera • And sound conversational?
- 52. Create Notes and Improvise Around Them Refer to sample script, page 7 http://youtu.be/wzsAezUbAvQ
- 53. The Process Start with Excellent Instructional Design Write Script or Detailed Outline Gather Thoughts, Make Connections Create Notes as Cue Cards Review Out Loud Smile, Engage Your Friend, and… Action! 6
- 54. Other Recommendations • Learn to sneak a peek • Be patient & ask it of others • Take breaks • Break it down into manageable clips • Understand what can be edited & what can’t • Do as many takes as it takes • Do not settle for just OK, but do not strive for perfection either 6
- 55. Agenda Video Production Basics Engaging Learners on Camera
- 56. Greg Owen-Boger VP & Trainer greg@turpincommunication.com 773-256-9406 http://www.linkedin.com/in/gregowenboger www.turpincommunication.com ©2008