Part 2 of presentation Note: Audio and video will not play directly in the Slideshare viewer. Some video slides have links to YouTube. To play other audio and video slides, you will need to download the presentation.

1. Producing
eLearning Video on
a Budget, Part 2
Hands-On Lab
Greg Owen-Boger, VP
©2008© 2013

2. Down & Dirty Video:
Practical strategies
for producing
engaging eLearning
video on a budget
©2008© 2013
Greg Owen-Boger, VP

3. Co-Presenters
Dale Ludwig
Founder &
President ©2008© 2013
Seth Kannof
Director of
Photograph
y

4. To view the first part of this presentation, go to
http://www.slideshare.net/
ChicagoeLearningShowcase/cets-2013-greg-
owenboger-dale-ludwig-seth-kannof-producing-
elearning-video-on-a-budget-part-1.
Link to Part 1

5. Agenda
Video Production Basics
Guiding Principles
Engaging the Camera
Engaging Learners on Camera
Scripting & Prompters
Coaching Others
Q&A at Breakout Stations

6. Agenda
Video Production Basics
Guiding Principles
Engaging the Camera
Engaging Learners on Camera
Scripting & Prompters
Coaching Others
Q&A at Breakout Stations

7. Types of SMEs

8. Pre-production
• Instructional designer
• Technical SME
• Script writer
Video Production Roles

9. Production
• On-camera talent
• Lights, Camera, Sound
operator(s)
• Content monitor
• Coach
Video Production Roles
Often
Overlooked
Everyone’s an SME

10. Agenda
Video Production Basics
Guiding Principles
Engaging the Camera
Engaging Learners on Camera
Scripting & Prompters
Coaching Others
Q&A at Breakout Stations

11. Focused outward & connected
Self-aware
In control
Comfortable
Sees faces & responds
Talks with, not at
Speaks spontaneously
An Effective Presenter,
Trainer, Facilitator
Engaged in the Conversation

12. Engagement Skills
Connect with listeners
X
Control thoughts

13. Focused outward & connected
Self-aware
In control
Comfortable
Sees faces & responds
Talks with, not at
Speaks spontaneously
An Effective Video Presenter
Engaged in the Conversation

14. Speak to one
person
Friendly
relationship
Solid eye
contact to
camera
Be Specific & Get Personal
http://youtu.be/Zduk5uCZy0A

15. Terry Gsell, Actor/Director
Thanks Terry!

16. Sounding spontaneous is necessary
for learner engagement
Perfection is not desired
Keep your enthusiasm up
Additional Thoughts (1 of 2)

17. Well-thought-out & detailed
instructional design are critical for
context & connecting dots
On-camera talent must know &
understand the content and context
Additional Thoughts (2 of
2)

18. Agenda
Video Production Basics
Guiding Principles
Engaging the Camera
Engaging Learners on Camera
Scripting & Prompters
Coaching Others
Q&A at Breakout Stations

19. Follow the instructional design?
Deliver the learning objectives?
Be clear & concise?
Engage your friend through the camera?
And sound conversational?
So … How Do You

20. Two Choices
Memorizing

21. Read a Prompter
Pros:
Tightly controlled content
Cons:
Difficult to do well
Appearance of reading
Two Choices
Memorizing
Improvise from Notes
Pros:
Spontaneous sounding
Personality can shine
Cons:
Time consuming

22. Create Notes & Improvise
Around Them
http://youtu.be/DVel7EBZS24
Refer to
sample
script1
4

23. 1.Video camera
2.Shroud
3.Script/monitor
4.Clear glass or beam
splitter
5.Image from subject
6.Image from video
monitor
Anatomy of a Prompter

24. iPad

25. Write the script to be spoken
(not read)
Use contractions
Shorter sentences / run-on sentences
Use the talent’s speech pattern and word choice
Prompter Tips:
The SCRIPT WRITER Prepares

26. Highlight words to be emphasized
Indicate pauses in script
Practice out loud
Record yourself
Edit script until it’s comfortable
Prompter Tips:
The TALENT Prepares

27. Relax
Speak to one person, keep it friendly
Speak at a natural-sounding tempo & cadence
Gesture freely
Pause to “think”
Make sure the words have meaning (comprehend)
Prompter Tips:
During the Shoot

28. The goal is to
appear natural,
not perfect.
Ultimately?

29. Agenda
Video Production Basics
Guiding Principles
Engaging the Camera
Engaging Learners on Camera
Scripting & Prompters
Coaching Others
Q&A at Breakout Stations

30. Create and maintain a pleasant
working environment.

31. Build trust & respect
Set expectations
No one enjoys seeing themselves on video
It’s more challenging than they probably think
Time (x2) (at least)
Let them know you have their back
Before the Shoot

32. Be set up and ready to go
when talent arrives
Make sure everyone
knows their role
Coaching should come
from only one person
Be patient & ask it of others
Playful banter is good, incessant chit-chat is not
During the Shoot

33. Don’t have to be memorized or
be perfect
Should sound conversational
Pause, think, breathe
Engage the camera
(one person, friendly relationship)
Let their personalities shine & keep their
enthusiasm up
Help Talent Understand

34. Make them watch and listen
Point out and encourage what’s
good, make suggestions
Review with content monitor
Give the talent veto power
Reviewing & Approving Takes

35. Ask them early:
How do you want to be perceived?
Use their goals as the lens for
reviewing takes
What do you think: Does she appear
credible? Knowledgeable? Engaging?
Use Goals as Main Coaching
Tool

36. Ask questions
How’d that feel?
Are the dots connecting?
What’s the most important word?
Shall we do that again?
Model the tone, mood, energy of the
script for them
Do NOT provide line readings
Other Coaching Tips

37. Understand what can & can’t
be edited
Do as many takes as it takes
Do not settle for just OK, but do not
strive for perfection either
Finally…

38. Agenda
Video Production Basics
Engaging Learners on Camera
Greg:
Scripting,
Storyboarding,
Editing
Dale:
Directing, Coach
ing, Being on-
camera
Q&A at Breakout Stations
Just for Fun
Seth:
Camera,
Lights, Sound

39. Agenda
Video Production Basics
Engaging Learners on Camera
Q&A at Breakout Stations
Just for Fun

40. eLearning Video Forum

42. For Fun …After downloading this presentation, click the image to play the video. You may also need to install Quicktime.

43. TurpinCommunication.com
FindYourFocusVideo.com
greg@turpincommunication.com
dale@turpincommunication.com

44. A former actor and director, Greg Owen-Boger is now the Vice
President of Turpin Communication, a presentation and facilitation
skills training company based in Chicago. Schooled in management
and the performing arts along with his entrepreneurial spirit, Greg
brings a diverse set of skills and experiences to the organization. He
joined Turpin in 1995 as a camera man and quickly worked his way
up. He now serves as a communication trainer and coach for
Turpin’s largest clients. Since 2006, he has overseen all aspects of
their eLearning and blended learning platforms including
instructional design, script development, video production, on-
camera coaching and LMS deployment. He also appears on camera
as a subject matter expert.
In 2012 Greg led an initiative to launch Find Your Focus Video, a
production wing of Turpin Communication, which helps eLearning
professionals and small businesses create effective web-based
videos on a budget.
Greg is the Director of Technology for the Chicagoland Chapter of
ASTD and the co-author of the soon-to-be-released book “The
Orderly Conversation: Business Presentations Redefined.” He is also
one of many contributors to the 2013 book “Master Presenter:
Lessons from the World’s Top Experts on Becoming a More
influential Speaker.”
Greg Owen-Boger