The 12 Ps

The 12 P’s of Business/NPO Marketing Going Beyond the “4 P’s of Marketing” in a Service Business or Nonprofit ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Your Product & Organization: Friday September 9,2005

Who Is This Guy Talking? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction to “The P’s” ,[object Object],[object Object]

Introduction to “The P’s” ,[object Object]

13 th P = Pickle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 P’s of Business/ NPO ,[object Object],[object Object],[object Object],[object Object]

1. Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Positioning (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Positioning (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Every Employee, Every Interaction

3. Process ,[object Object],[object Object],[object Object]

4. Plan ,[object Object],[object Object]

4. Plan (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4 P’s of Marketing ,[object Object],[object Object],[object Object],[object Object]

5. Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. Place ,[object Object],[object Object]

8. Promotion ,[object Object],[object Object],[object Object]

4 P’s of Closure & Delivery ,[object Object],[object Object],[object Object],[object Object]

9. Proposal ,[object Object],[object Object]

9. Proposal (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10. Please (AKA “Ask!”) ,[object Object],[object Object],[object Object]

11. Project Management ,[object Object],[object Object],[object Object]

12. Punctuate ,[object Object],[object Object],[object Object],[object Object]

The 12 P’s – A Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

12 P’s Formula ,[object Object],4 P’s of Marketing 4 P’s of Closure and Delivery = Potential to Create Profits/Donations + +

Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]

The 12 Ps

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The 12 Ps