Marel Q1 2024 Investor Presentation from May 8, 2024
Building High Trust Business Relationships
1. MILTON AND CROSS
CONSULTING
Suite J179, Ikota Shopping Complex, Adjacent Victoria Garden City, Lekki, Lagos
Tel: +2348036258312; Email: miltoncrosslexng@gmail.com
web: www.miltoncrosslexng.com
BUILDING
HIGH TRUST
BUSINESS RELATIONSHIPS
8. OBJECTIVES OF A HIGH TRUST
RELATIONSHIP
• Alignment of products
with customers
present and future
needs
• Differentiating our
products from our
competitors offerings.
• Create value for
Customers
• Generating sustainable
growth.
9. KEY DRIVERS OF A HIGH TRUST
BUSINESS RELATIONSHIP?
INTEGRITY
Does your product or service meet the need it was set it out to
solve? Honesty is the best policy in high trust strategic marketing.
Be truthful
Take
Responsibility
Be loyal
10. • Maintain the quality of your
product and services.
• How often do you meet up with
the expectation of your client?
• Has the value of your
product/services ever
depreciated?
CONSISTENCY
11. RELIABILITY
•Make a mental list of your customers that have said that
they can always count on you.
•Recall your business attitude towards those clients.
•If none has ever made that compliment, ask yourself the
following questions:
•Do I do what I say?
•Do I always postpone delivery of services?
•Do I always follow through?
•Does my product and services measure up to the brand
promise?
12. DURABILITY
• Do you follow through with your words many
times over an extended period?
• Rate the durability of your product and services.
Availability
• Am I there when they need me?
• How accessible is my product and services?
14. TAKE HOME POINTS
• List five consistent clients.
• Make a list of the five clients with whom you
recently had a good selling experience.
• Develop a strategy to foster deeper
relationships with them.
15. IN SUMMARY….
• Create a good first impression.
• Emphasize what sets you apart from your competitors.
• Primarily invest your resources in retaining high trust and
support of your best clients.
• Your actions will eventually tip your business scale in your
favour for good.
• The common mistake in high trust strategic marketing is
trying to meet the needs of everyone while failing to secure
the loyalty of anyone.
• Add value.
• There are no shortcuts to building the most lucrative, long-
lasting relationships. This takes some time.
Notes de l'éditeur
Are you really more concerned with productivity than people? Have real interactions and real investments. Consider how it makes your clients feel when they believe that they actually have a working relationship with you? . When they believe they have a personal relationship with you, it creates room for building trust. They will bring their service needs to you always and as well refer other people such as family, friends, neighbours and colleagues to you.